Growth Marketing Specialist

• Support the execution of performance marketing campaigns across digital platforms.
• Monitor and analyze campaign performance metrics such as CPL, CAC, and ROAS.
• Optimize marketing funnels to improve lead conversion and campaign efficiency.
• Conduct A/B testing and performance analysis to identify optimization opportunities.
• Collaborate closely with the sales team to improve lead quality and conversion outcomes.
• Assist in identifying scalable growth opportunities through data analysis and experimentation.

Requirements

• 1–3 years of experience in digital marketing or growth marketing roles.
• Strong understanding of digital marketing funnels and customer acquisition journeys.
• Knowledge of paid advertising fundamentals and campaign optimization techniques.
• Analytical mindset with focus on ROI and performance metrics.
• Basic understanding of growth marketing strategies and experimentation frameworks.

Preferred

• Ability to work effectively in a fast-paced, performance-driven environment.
• Strong target-oriented mindset with focus on achieving measurable results.
• Excellent communication and collaboration skills.
• Immediate availability will be considered an added advantage.