Bing Ads Specialist

Location

Latin America

Schedule

5-20 Hours / Week

Variable in EST

What’s the purpose of the role?

The Bing Ads Specialist will be responsible for planning, executing, and optimizing paid search campaigns across Microsoft Advertising (Bing Ads), with a clear focus on driving high-quality traffic, improving conversion performance, and maximizing return on ad spend. This is a hands-on, results-driven role where data and precision are everything — the ideal candidate knows how to turn search intent into measurable business outcomes through structured, performance-driven strategies.

What will I be doing?

• Manage and optimize Microsoft Advertising accounts end-to-end.
• Set up, launch, and maintain search campaigns across Bing and partner networks.
• Conduct keyword research, build campaign structures, and implement targeting strategies.
• Manage bids, budgets, and audience targeting to hit CPA and ROAS goals.
• Monitor search term reports to identify negative keywords and eliminate wasted spend.
• Optimize match types and bidding strategies for efficiency and scale.
• Run A/B tests on ad copy, extensions, and landing page alignment to improve CTR and conversions.
• Set up and maintain conversion tracking and ensure attribution accuracy.
• Deliver regular performance reports with clear, actionable recommendations.
• Stay current with Microsoft Advertising updates, features, and best practices.

What are my deliverables?

• Fully operational and optimized Bing Ads campaigns running against clear performance goals.
• Accurate conversion tracking and attribution setup in place.
• Regular performance reports with metrics, insights, and actionable recommendations.
• Documented keyword strategies with ongoing expansion and refinement.
• Negative keyword lists maintained to reduce wasted spend.
• A/B testing frameworks with clear results and learnings.
• Evidence of improved performance over time — lower CPA, higher ROAS, better CTR.
• Campaign structures built for scale, with clear budget allocation and bidding logic
  

What experience do I need to succeed?

• Accurate conversion tracking and attribution setup in place.
• Proven hands-on experience managing Microsoft Advertising / Bing Ads campaigns with measurable results — this is non-negotiable.
• Strong understanding of paid search fundamentals: keyword research, bidding strategies, match types, and campaign structure.
• Experience setting up and managing conversion tracking and attribution models.
• Proficiency in Google Analytics and reporting dashboards.
• The ability to read performance data, identify what's working (and what's not), and act on it quickly.
• Solid organizational skills and strong attention to detail — nothing slips through the cracks.

Nice to have:

• Experience managing Google Ads campaigns — the logic transfers directly
• Familiarity with third-party bid management tools like SA360 or Optmyzr
• Background in an agency or multi-account environment
• Knowledge of landing page optimization and CRO principles

What skills do I need to succeed?

• Microsoft Advertising expertise: know the platform inside out, from campaign setup to advanced optimization.
• Analytical thinking: diving into data, spotting trends, and making informed decisions fast.
• Keyword strategy: research, structure, and continuously refine keywords that drive results.
• Bidding precision: understand different bidding strategies and when to apply each one.
• Testing mindset:  run structured A/B tests and extract clear, actionable learnings from them.
• Attention to detail — budgets, tracking, match types, negatives — nothing gets missed.
• Communication skills: translate complex data into clear, concise reports for different audiences
• Self-management: as a fractional role, you need to be proactive, organized, and able to deliver without hand-holding.
• Tech fluency: comfortable working with tools like Google Analytics, Slack, Google Workspace, and project management platforms.
• Strong English-speaking proficiency