Job Openings Social Media Manager

About the job Social Media Manager

Location

Latin America

Schedule

40 Hours / Week

Variable in PST


What’s the purpose of the role?

The Social Media Manager will be responsible for leading the day-to-day social media execution across multiple brand accounts, overseeing designers and content creators to produce high-performing, on-brand content across Instagram, TikTok, and other key platforms. This is a creative and strategic role where storytelling, visual judgment, and cross-team collaboration are everything — the ideal candidate knows how to translate brand direction into compelling social experiences that both look great and drive results.


What will I be doing?

  • Own day-to-day social execution across assigned brand accounts — posting, community management, and performance tracking.
  • Build and manage monthly content calendars using a mix of internal assets, UGC, designer support, and AI-assisted tools.
  • Write on-brand, engaging captions that balance brand voice with performance.
  • Create visually compelling static graphics, reels covers, story templates, and other assets for Instagram and TikTok.
  • Lead and oversee the social designer and content creators to ensure output is on-brand and on time.
  • Act as the main client-facing contact for day-to-day approvals, feedback, and calendar management.
  • Collaborate with the influencer, paid media, and creative teams to ensure content integrates seamlessly across campaigns.
  • Track deliverables and deadlines across all brand accounts.
  • Support the Social Director with performance reports, presentations, and strategy reviews.
  • Proactively suggest new content formats, experiments, and workflow improvements.
  • Explore and implement AI tools (ChatGPT, Canva AI) to improve efficiency and quality.

    • What are my deliverables?

    • Monthly content calendars delivered on time for each assigned brand account.
    • High-quality, on-brand social assets ready for posting across Instagram and TikTok.
    • Engaging, performance-driven captions written for every piece of content.
    • Community management handled consistently across all accounts.
    • Regular performance reports with KPIs, insights, and actionable recommendations.
    • Client approvals managed smoothly with clear, professional communication.
    • A well-organized content workflow with designers and creators running efficiently.
    • Ongoing implementation of AI tools to streamline content production.

    What experience do I need to succeed?

    • 2+ years of experience managing social media for brands — agency or in-house
    • Proven experience building and managing content calendars across Instagram and TikTok
    • Hands-on experience with graphic design tools — Canva, Adobe Photoshop, Illustrator, or similar
    • Working knowledge of lo-fi video editing tools such as CapCut or InShot
    • Experience managing or directing designers and content creators
    • Comfort being client-facing — handling approvals, feedback, and day-to-day communication professionally
    • A strong eye for aesthetics and the ability to assess whether content looks and feels right for a brand
    • Excellent written communication skills — you write captions that actually perform

      Nice to have:

      • Experience working across multiple client accounts simultaneously (agency background is a big plus)
      • Familiarity with AI tools like ChatGPT, Canva AI, or Notion AI
      • Background in beauty, wellness, fashion, or lifestyle brands
      • Experience supporting strategy reviews or building performance presentations

    What skills do I need to succeed?

    • Creative storytelling: know how to bring a brand's voice and aesthetic to life across every post.
    • Visual design judgment: create assets yourself and direct others to produce content that looks great and feels on-brand.
    • Content strategy: understand what performs on Instagram and TikTok and build calendars with intention.
    • Copywriting: write captions that are engaging, on-brand, and optimized for performance.
    • Organization and project management: juggling multiple brands, deadlines, and team members simultaneously.
    • Client communication: professional, clear, and reliable when dealing with clients directly.
    • Leadership: guide designers and creators without micromanaging.
    • Adaptability: stay current with platform trends and pivot content strategies quickly when needed.
    • Tech fluency: work comfortable with Canva, Adobe Suite, CapCut, ChatGPT, and social scheduling tools.
    • Proactivity: bring ideas to the table before anyone asks.
    • Strong English-speaking proficiency

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