Customer & Market Insights Manager

Consumer & Market Insights Manager

Context:

Gladys Synergies is recruiting a Consumer & Market Insights (CMI) Manager on behalf of a leading agro-industrial group in the Democratic Republic of Congo. This role is essential for transforming the organization into an insights-driven marketing company by generating deep, actionable intelligence that directly influences brand strategy, communication, and business decisions across both fresh and dry business categories. The role is based in Lubumbashi.

Overview:

• Job Reference: Y6R5YR99

• Contract Type: Permanent

• Industry: Agro-Industry / FMCG

• Work Location: Lubumbashi, DRC

• Start Date: ASAP

• Salary: USD 2,000 – 6,000 net per month (depending on experience)

• Benefits: Competitive package, international exposure

Key Responsibilities:

• Consumer & Market Understanding: Lead qualitative and quantitative research, including FGDs and IDIs, to understand consumer behavior and local market dynamics.

• Insights Generation: Convert complex data into sharp, actionable strategic recommendations for brand and business teams.

• Research Program Management: Design and execute an annual research roadmap aligned with business priorities, managing projects from briefing through to reporting.

• Strategic Integration: Ensure insights are effectively integrated into product development, marketing campaigns, and communication strategies.

• Team Leadership: Manage and build the capability of the research team in moderation, analysis, and disciplined documentation.

• Stakeholder Collaboration: Act as a strategic partner to Brand, Sales, and Trade Marketing teams, presenting findings clearly to senior management.

• Knowledge Management: Maintain a centralized insights repository and track consumer and market trends over time for easy accessibility.

Profile:

• Experience: 5–8 years of experience in Market Research or Consumer Insights, specifically within the FMCG or consumer-driven sectors.

• Technical Skills: Expert proficiency in qualitative research (ethnography, FGDs) and quantitative analysis. Advanced skills in Excel, PowerPoint, and research tools.

• Analytical Capability: Strong ability to derive hypotheses and convert raw data into meaningful business storytelling.

• Soft Skills: Strong moderation, probing, and presentation skills.

• Behavioral Traits: Deep curiosity regarding consumer behavior, high intellectual rigor, and an objective, unbiased mindset.

• Language Requirements: Fluent in French, knowledge of English would be a big advantage

• Adaptability: Willingness to be based in Lubumbashi and conduct regular market visits to understand ground reality.

Contact Us:

• Recruitment Manager: Jonathan Miansangi

• Email: jonathan@gladys-synergies.com

Phone / WhatsApp: +33 1 59 06 75 73 / +243 89 89 96 922