About the job Senior Account Manager
Position Title: Senior Account Manager
Department: Client Services / Business Development
Reports To: Account Director / Country Head
Location: London
Employment Type: Full-time
Role Summary
The Senior Account Manager is both a strategic client partner and business builder, responsible for managing key client relationships while also driving agency growth through new business acquisition.
This role goes beyond account servicing the Senior Account Manager is expected to proactively identify, pursue, and close new business opportunities while ensuring existing clients receive exceptional service. They act as a trusted advisor, providing strategic leadership and ensuring the agency consistently delivers innovative, results-driven campaigns.
The ideal candidate combines strategic thinking, strong relationship management, and commercial acumen, with a proven track record of winning new clients and expanding agency revenues.
Key Responsibilities
Client Management & Retention
Serve as the primary point of contact for key clients, ensuring smooth communication and delivery of services.
Build deep, trusted relationships with clients to strengthen retention and loyalty.
Proactively anticipate client needs and provide strategic solutions to drive measurable results.
Conduct regular performance reviews and strategy sessions to align on objectives and growth plans.
Business Development Organic & New Business
Bring in new business by identifying, pitching, and securing new clients and projects.
Actively prospect and build relationships with potential clients through networking, referrals, and industry events.
Work with leadership to develop and execute a business development strategy for the agency.
Prepare and deliver compelling pitches, proposals, and presentations tailored to prospective clients.
Organic Growth: Identify upselling and cross-selling opportunities within existing accounts to expand the agency’s scope of work.
Maintain a robust pipeline of leads and regularly report on business development progress and outcomes.
Strategic Planning
Translate client briefs and business objectives into clear, actionable strategies.
Collaborate with internal teams (creative, strategy, media, production) to deliver campaigns that align with client KPIs.
Develop annual plans and campaign roadmaps to support long-term client and agency growth.
Use data and insights to measure success and optimize future campaigns.
Project & Campaign Oversight
Oversee the end-to-end management of campaigns to ensure timely, on-budget, and high-quality delivery.
Coordinate cross-functional teams to align resources and timelines.
Review and approve key deliverables before presenting to clients.
Quickly resolve issues to ensure smooth execution and client satisfaction.
Team Leadership & Mentorship
Manage and mentor junior account team members, providing guidance, training, and development opportunities.
Build a collaborative, performance-driven team culture that supports creativity and innovation.
Help allocate team resources effectively across multiple accounts and pitches.
Financial Management
Create and manage budgets for client accounts and pitches.
Monitor project profitability and track revenue against targets.
Work with leadership to forecast revenue growth and plan resources accordingly.
Required Skills & Qualifications
Education & Experience
Bachelor’s degree in Marketing, Business, Communications, or related field.
5-7 years of experience in account management and business development, ideally within an advertising or communications agency.
Proven track record of winning new clients and expanding agency revenue streams.
Technical & Professional Skills
Strong understanding of integrated marketing, including digital, social, media, experiential, and PR campaigns.
Skilled in developing and delivering compelling pitches and proposals.
Excellent negotiation, presentation, and networking skills.
Familiarity with CRM and pipeline tracking tools.
Soft Skills
Entrepreneurial mindset with a hunter mentality for driving new business.
Strategic thinker with exceptional problem-solving abilities.
Strong interpersonal and relationship-building skills.
Ability to lead and inspire teams while managing multiple priorities.
Resilience and adaptability in a fast-paced environment.
Key Performance Indicators (KPIs)
New business revenue generated from successfully closed pitches and clients.
Growth of existing accounts through upselling and cross-selling.
Client satisfaction and retention rates.
Profitability and revenue growth of managed accounts.
Successful, on-time, and high-quality delivery of campaigns.
Team performance and development.