Public Relations and Branding

Responsibilities

Public Relation

• Ensure alignment of messages for internal and external audiences
• Develop, manage and/or review communications and media strategies

• Build and maintain strong working relationships with key media

• Drive media announcement including media releases, media statement, events, and online updates
• Support business units in developing and implementing media-related activities to achieve positive coverage
• Work with marketing team members to develop strategy for all of the company's content channels (mainly social media)

• Edit, polish, proofread, output a wide range of content

• Create and implement content guidelines/scripts to ensure consistent voice and content output across global and local channels
• Analyze content properties, traffic, conversion rates, and user behavior maps and incorporate content strategies 
• Create high-quality content that popularizes and energizes our user community, attracts new audiences, and increases lead generation and conversion rates
• Manage regional media relations, issues management and KPI tracking, in partnership with country level communications lead and with the regional PR agency (where applicable) according to business requirements

• Conduct media monitoring and manage crisis alerts

• Provide strategic communications counsel to business units
• Work with key stakeholders, including senior management, on issues and crisis management
• Craft compelling messages and speeches for key management personnel
• Develop Annual Reports and other investor communications and corporate communications material

Brand Management

• Monitor and review ongoing brand implementation and application
• Promote consistent, effective & efficient brand communication across all properties

• Brand guardianship

• Consolidate & report work & material from all countries & properties
• Promote knowledge sharing, best practices, and brand managers' development globally

Requirements

• Degree in media, public relations, corporate communications, or related field required
• At least 3 years of public relations, corporate communications, or related experience
  

• Strong integrated communications background

• Strong writing and presentation skills

• Plan, communicate, and execute PR campaigns

• Identify PR opportunities and come up with ideas to maximize exposure in emerging market countries

• Respond to media inquiries

• Develop and execute innovative marketing strategies and campaigns to increase company’s branding and market shares
• Consistently review company's brand positioning to strengthen brand presence
• A good understanding of crypto and local regulations would be an advantage
  

• Independent and have a strong attention to detail

• Ability to adapt quickly and shift priorities based on unexpected business demands

Enjoy great career development opportunities in a fast-growing company

We regret to inform that only the successful candidates will be notified.