User Growth and Retention



Responsibilities

• Establishing operational excellence through working closely with country teams to implement regional standard operating procedures
• Setting measurable goals across the Promotional program function that are linked to the company's strategic objectives 
• Manage and analyze marketing data collecting feedbacks (performance results, conversion rates, traffic, sales etc.) to help shape future marketing strategies
• Monitor the market trend, create, manage, implement, and refine all marketing, community, and social media campaigns in an ongoing basis
• Identify acquisition, retention, and business opportunities based on data, industry trends, and competitive environment
• Analyse the effectiveness of various campaigns, and manage spend accountability
• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web/ app growth channels
• Provide on-going reporting on campaigns and revenue impact;
  

• Ensure high quality and error-free implementation

• Design the promotion mechanism and integrated marketing campaign;

• Own the hands-on execution of all user acquisition and activation steps and in-app/ webpage marketing campaigns (building & sending emails, pulling audience segments, A/B testing & reporting etc.), working closely with the tech teams
• Design regional growth financial models, scale and automate growth processes to make

Requirements

• Bachelor’s degree in Business Administration/Business Analytics/Economics or related fields
• At least 3 years in user acquisition and activation experience
• Data-driven, proficient at insight analysis to catch business opportunities and execute operational strategy in a short timespan

• Commercial and marketing sense, a good at competition analysis to identify strategic opportunities
• Strong organizational, communication, and stakeholder management skills
  

• Independent and self-driven, record of execution to the last mile

• knowledge of SQL is highly preferred, Python and other computer languages are a plus

• Relevant acquisition and conversion marketing experience, preferably growing a significant mobile customer base

• Experience in derivatives crypto exchange will add advantages
• Experience in analytical and data visualization tools such as Tableau, Google Analytics etc
• Experience in working with cross-functional team including Product, Design and Data team to build and measure campaigns in owned marketing channels that interact with the core product

• Analytical and process-oriented mindset with good business sense

• Passion in crypto industry

Job advantages

• Be a part of the FinTech industry of the future. Be part of the fast growing, challenging, and unique work of the leading companies in the industry
• International working environment and relatively flat organizational structure

Enjoy great career development opportunities in a fast-growing company.

We regret to inform that only the successful candidates will be notified.