About the job Marketing Strategist
Position advertised: Marketing Strategist
Job specification
Marketing strategists are responsible for researching, developing and communicating strategic marketing plans to meet the company's goals. They lead and optimize marketing efforts for company and client campaigns, and collaborate with multifunctional teams to execute the
Duties and responsibilities
Set specific marketing goals
Design and implement marketing strategies aligned with business targets
Develop digital campaigns to increase web traffic
Analyse sales and marketing metrics
Forecast market trends
Research market to identify new opportunities
Generate innovative ideas to promote our brand and our products
Address advertising needs
Ensure brand consistency through all marketing channels
Use customer feedback to ensure client satisfaction
Liaise with internal teams and ensure brand consistency
Establish a strong, long-term web presence
Skills required
Proven work experience as a Marketing strategist or Marketing manager
- Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media
- In-depth knowledge of CRM software and Content Management Systems
- Familiarity with SEO/SEM and Google Analytics
- Understanding of web design
Qualification and skills required
- Bachelor’s degree in marketing, business, or communications as well as experience working on a marketing or advertising team.
- Proven work experience as a Marketing strategist or Marketing manager
Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and
social media)
In-depth knowledge of CRM software and Content Management Systems
Familiarity with SEO/SEM and Google Analytics
Understanding of web design
Experience needed
Proven work experience as a Marketing strategist or Marketing manager
- Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
- In-depth knowledge of CRM software and Content Management Systems
- Familiarity with SEO/SEM and Google Analytics
- Understanding of web design
Minimum requirements
Proven work experience as a Marketing strategist or Marketing manager