Marketing Automation Specialist

The goFLUENT Marketing team is looking for a strong addition to our growing team who will be on top of automating our marketing efforts and aligning them with our lead generation and database management strategies. This role will be highly focused on email marketing, maximizing Marketo as a tool for automation for our global sales teams. Getting the right emails into the right inboxes at the right time to improve open and click-through rates is just the basics of the role. You will be expected to develop and track email campaigns and landing pages alongside a team of content writers and web developers, work closely with the lead generation team to identify and execute outbound marketing campaigns

Responsibilities:

• Create email marketing campaigns and web landing pages through the marketing automation platform: Marketo

• Support marketing coordinators to create email campaigns for their different markets.

• Work with content, design, and tech teams to manage various email campaigns, including the template designs, calls-to-action, and content used in our email sends;

• Segment contacts lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.)

• Monitor and maintain data quality within the marketing database;

• Work to minimize list decay and unsubscribes while increasing the productivity of our email sends;

• Participate in analyzing marketing and sales data to develop insights and make recommendations on areas for optimizations

Minimum Qualifications:

• Basic experience with email marketing

• Must demonstrate general knowledge of Microsoft Office Suite (Word, Excel, Outlook), and G-Suite (Gmail, Hangouts, Calendar, and Google+ for communication; Drive for storage; Docs, Sheets, Slides, Forms, and Sites for collaboration).

• Proactivity towards taking over new tasks

• Strong analytical skills and experience with campaign reporting and data analysis;

• Excellent understanding of email marketing concepts and metrics;

• Ability to manage multiple projects at the same time

• Technically capable;

• Excellent writer and communicator.

• HTML coding experience would be very appreciated

What we offer

• The opportunity to work with amazing colleagues who truly care about each other and from whom you can learn from and teach
• The chance to interact in a diverse company culture with colleagues across 18 countries
• The experience of joining a high-growth/high-traction organization, working in an international, youthful and cheerful environment
• Full on-boarding and management support leading candidates to success
• Stable job position with several career progression opportunities
• Language training

Eager to learn more, watch our video to discover goFLUENT in the words of our people worldwide: https://www.gofluent.com/us-en... 

Watch our video to hear it directly from our awesome colleagues https://youtu.be/I6JhScKBWxw&n...;