Marketing Manager

Client Summary

Abia Industrial Innovation Park (AIIP) is a strategically positioned, multi-sector industrial and innovation hub in Owaza, Abia State, driving sustainable economic transformation through world-class infrastructure, cross-sector collaboration, and a strong commitment to Nigeria's green energy transition.

Job Summary

The Marketing Manager drives the strategic positioning, visibility, and growth of the Innovation Park. Own brand strategy, ecosystem engagement, and marketing execution to attract tenants, start-ups, corporates, investors, and partners, while supporting revenue and program objectives.

Key Responsibilities:

• Develop and implement a strategic marketing plan aligned with the Parks' vision, value proposition, and growth objectives.
• Lead brand management, digital marketing, PR, content creation, and events to enhance awareness and thought leadership.
• Drive tenant, partner, and program demand, managing campaigns, lead pipelines, and performance metrics.
• Collaborate with startups, corporates, academia, investors, and government agencies to strengthen ecosystem engagement and partnerships.
• Oversee marketing analytics, KPIs, dashboards, and ROI tracking to optimize campaigns and inform strategic decisions.
• Support major events, innovation showcases, and sponsorship initiatives to maximize visibility and impact.

Educational Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field
• A master's will be an added advantage
• Minimum 8 years of marketing experience, with at least 3 years in a managerial role.
• Experience in innovation hubs, technology parks, startups, or PPP environments preferred.
• Proven track record in brand building, digital marketing, stakeholder engagement, and growth campaigns.

Key Performance Indicators (KPIs):

• Strategic marketing and brand leadership
• Commercial and growth orientation
• Digital marketing and content strategy
• Stakeholder management and ecosystem engagement
• Data-driven decision-making and performance tracking