Lead Generation / Sales Development Representative B2B

Job Location: Gulberg, Lahore, Pakistan (Onsite)

Work Conditions: Full-time | 06:00 PM 03:00 AM PKT

Reporting to: Head of Growth USA.

Key Responsibilities of BD / Sales Executive:

Role Overview:

As a Sales Development Representative (SDR), you will be the first point of contact for potential clients, playing a critical role in driving sales growth by generating and qualifying leads. Focused on the U.S. market, this role demands exceptional communication skills, persistence, and a results-driven mindset.

Key Responsibilities: 

• Identify and pursue new business opportunities to grow the company's specialized servies particularly IT and software solutions. 
• Conduct market research to identify potential clients and understand their needs and requirements.
• Lead Generation: Conduct proactive outreach via calls, emails, and social media to identify and engage potential clients. (SQL & MQL)
• Lead Qualification: Oversee advanced prospect research to ensure high-quality targeting and alignment with business priorities. Utilize criteria such as BANT (Budget, Authority, Need, Timeline) to qualify leads and transfer them to top Sales management. 
• Appointment Setting: Schedule meetings, product demos, or calls with qualified prospects.
• Market Research: Identify and research key decision-makers within target industries to enhance prospecting efforts.
• CRM Management: Maintain accurate and up-to-date lead records in CRM systems such as Salesforce or Dynamics 365.
• Performance Metrics: Consistently meet or exceed KPIs, including outreach activities and meetings booked.
• Industry Knowledge: Stay informed about the company's offerings, the U.S. market, and emerging trends in the industry.

Requirements:

• Undergraduate/Postgraduate in Business, Marketing, IT or a related field. 
• 2+ years of relevant sales experience in IT/Software Development and or BPO industry targeting the US/European market.
• Good expertise in prospecting, cold calling, setting appointments with potential clients, demand lead generation, lead generation, lead qualification and Business development.
• Strong abilities to understand the market dynamics of outsourcing services, and client needs.
• Analytical mindset with proficiency in data-driven decision-making and market analysis. 
• Exceptional communication and negotiation skills, with the ability to engage and influence clients and stakeholders at all levels.  
• Excellent skills required in articulating the results and sales performance.
• Proven ability to meet or exceed sales-related KPIs (mentioned below) in a fast-paced environment. 
• Experience with CRM tools and sales processes is an advantage. (Salesforce, Hubsoft & Microsoft Dynamics)
• Leadership / Personal Competencies: 
  Excellent skills in presentation, interpersonal, Critical thinking, Problem-solving and attention to detail, Result-Orientation, Resilience & Persistence, Initiative Taking.