Amsterdam, NH, Netherlands

Digital Marketing Manager

 Job Description:

Are you the Digital Marketing Manager who is a global customer champion that lives and breathes funnel conversion and optimization? Do you bring a lot of energy, strong analytical skills, creative resiliency, and passion to charge on. Are you looking forward to making an impact in cleaner, greener energy for big public & commercial transport solutions? And do you master the English language excellently? We hope you'll join our team!

Tasks:

  • Developing Global digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
  • Planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Designing, building, and overseeing Heliox’s social media presence.
  • Contributing to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
  • Measuring and reporting performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Brainstorming new and creative growth strategies through digital marketing.
  • Planning, executing, and measuring experiments and conversion tests.
  • Utilizing the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Identifying critical conversion points and drop-off points and optimizing user funnels.

In this role, you work closely together with your colleagues of Sales, the Marketing Communication Specialist, and the Global Marketing Director. You will report directly to the Global Marketing Director.

Your profile:

You are highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. You get the energy from creating and maintaining client relationships. You are confident in running account-based marketing programs and proficient in marketing research and statistical analysis. And, last but not least, you are familiar with financial planning and strategy, and you can set up and manage budget plans.

You have:

  • exceptional digital literacy
  • great communication skills
  • amazing data interpretation skills
  • a positive, no-nonsense attitude
  • collaborative and results-oriented

You are also: 

  • problem-solving 
  • energetic and flexible 
  • a planning & organizing marvel 
  • self-motivated and independent 
  • a team player, taking initiative
  • the customer always in mind

Qualifications and requirements:

A Bachelor’s or master’s degree in marketing or a related field.

4+ years of proven working experience in digital marketing, particularly within the industry targeting B2B tech.

Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Google Adwords, Website usability/Conversion Rate Optimization, SEMRush, Marketing automation platforms.).

Experience in a role like Marketing Manager/Digital Marketing/growth hacker.

Demonstrable experience with:

  • leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns;
  • optimizing landing pages and user funnels;
  • A/B and multivariate experiments.
  • Social media (monitoring, management, advertising)
  • Email marketing platforms such as Mailchimp

About Heliox

Founded in 2009, Heliox is the market leader in fast charging systems within public transport, e-trucks, passenger vehicles, marine, mining and port equipment. In 2017, the company installed one of Europe’s first and largest rapid charging networks for the e-bus fleet in Eindhoven, The Netherlands; and over the past two years, has created ‘model city’ energy ecosystems around the world in Den Bosch, Netherlands, Glasgow, Scotland and Montgomery County, Maryland. Operating globally, the company is headquartered in the Netherlands with local presence in Germany, Sweden, United Kingdom, Italy, Spain and the United States.



NB: Recruitment & selection agencies: we like to recruit our people ourselves. We will not react to calls or e-mails. If we need help, we know where to find you.

  Required Skills:

SEO Indicators React Working Experience Performance Usability Google Adwords Mining Email Marketing Financial Planning Customer Experience Analysis Analytical Skills Energy Google Analytics Demand Optimization Campaigns Marketing Strategy Supply Analytics Automation Digital Marketing Advertising Social Media Strategy Email Research Planning Communication Marketing English Sales Management