Job Openings Sr. Content Strategist

About the job Sr. Content Strategist

We're looking for a Senior Content Strategist who will lead the ideation, planning, and execution of high-volume, social-first content across key FMCG brands (Beauty & Well-being). This role is responsible for ensuring our content is not just on-brand, but platform-native, culturally relevant, and built to perform across TikTok, Instagram Reels, and other social platforms.

You will own the day-to-day content thinking behind:

  • Predictive Content (planned calendar content)
  • Reactive Content (trend-driven, real-time opportunities)
  • Event Content (campaign moments, launches, key cultural events)



Key Responsibilities:
1. Content Strategy & Ideation

  • Lead the ideation and development of predictive, reactive, and event-driven content across key brands
  • Build strong monthly and weekly content frameworks that align with brand objectives and platform behavior
  • Translate briefs into content territories, hooks, narratives, and executable social-first ideas
  • Ensure content is:
    • Platform-native (TikTok, Reels, Shorts)
    • Scroll-stopping and culturally relevant
    • Aligned with brand identity and business objectives
  • Identify opportunities for trendjacking, cultural moments, and creator-led content opportunities


2. Predictive, Reactive & Remix Content Management

  • Own always-on content calendars and ensure content consistency across platforms
  • Monitor trends, platform behavior, and audience conversations for reactive content opportunities
  • Lead event and campaign content planning around launches, key moments, and tentpole events
  • Work with creator and influencer teams to identify remix opportunities from creator-generated assets
  • Ensure the right balance between:
    • planned content
    • real-time content
    • campaign-driven content


3. Creative Quality Control

  • Review content outputs and ensure strategic and creative quality before production
  • Push for stronger hooks, sharper storytelling, and better-performing social executions
  • Help define what good looks like across different content formats
  • Raise the overall content judgment and taste level of the team


4. Cross-Team Collaboration

  • Work closely with:
    • Content Director
    • Producers
    • Multimedia Specialists
    • Assistant Head of Production
    • Accounts and Client Servicing
    • Creative Strategy leads
  • Ensure content strategy translates clearly into execution and final output
  • Support smoother handoffs between ideation, production, and publishing


5. Continuous Improvement

  • Bring in new content formats, platform trends, and creative opportunities
  • Introduce better ways of working for faster and stronger content output
  • Explore AI tools and workflow improvements where relevant


Ideal Profile
Strong Social-First Content Background

  • Experience as:
    • Senior Content Strategist
    • Content Lead
    • Social Strategist
    • Copywriter
  • Strong portfolio of:
    • social-first campaigns
    • TikTok-native executions
    • high-volume always-on content
    • beauty, FMCG, or lifestyle brands


Deep Platform Understanding

  • Strong understanding of: TikTok, Instagram Reels, Social trends and creator culture
  • Knows how to balance:
    • trends vs brand relevance
    • speed vs quality
    • performance vs creative ambition


Strategic Thinker + Fast Executor

  • Can move from insight idea execution quickly
  • Understands both content strategy and production realities


Strong Stakeholder & Client Presence

  • Confident in presenting ideas and defending creative thinking
  • Strong collaborator across teams and functions

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