Assistant Manager (Marketing & Communication)

At HeritageSG, we create experiences that bring heritage into everyday life. In 2026 and beyond, we are taking heritage beyond museum walls and into everyday spaces — inviting Singaporeans to encounter it in fresh, meaningful ways. From powerful wartime narratives at Changi Chapel and Museum and Reflections at Bukit Chandu, to festivals and vibrant placemaking initiatives like Singapore HeritageFest, Bras Basah.Bugis precinct activations, and the Singapore Night Festival — we play an important role in shaping how Singapore connects with its past, present and future.

We are also growing future audiences through signature childrens programming at Childrens Museum Singapore, and strengthening specialist capabilities such as Archaeology 101 workshops at ArCH Square, and developing immersive heritage experiences.

As Assistant Manager (Marketing & Communications), you will play a key role in amplifying these efforts. You will craft integrated campaigns that drive engagement and visitorship across our diverse portfolio.

If you know how to turn stories into experiences, ideas into campaigns, and audiences into communities, thrives in fast-paced environments, and are excited about shaping how Singapore experiences heritage — wed love to meet you.

Key Responsibilities

• Develop and execute integrated marketing and communications strategies across media engagement, digital, social and partnerships
• Spearhead media relations, press launches and media engagement initiatives that elevate HeritageSGs profile
• Conceptualise and implement creative campaigns that drive awareness, engagement and visitorship
• Produce compelling content across social media, websites, EDMs and promotional materials
• Manage social media strategy and content calendars to maintain a dynamic and consistent brand voice
• Cultivate strong relationships with journalists, content creators, community partners and influencers
• Collaborate with designers, agencies and internal stakeholders to deliver impactful visuals and campaign assets
• Monitor campaign performance and recommend data-driven improvements
• Manage public enquiries and ensure consistent, thoughtful brand communications

Who Were Looking For

You are:

• A strong communicator with excellent writing and editing skills
• Curious about Singapores heritage and passionate about storytelling
• Comfortable juggling multiple projects in a fast-paced environment
• Collaborative, resourceful and solutions-oriented
• Excited by emerging platforms, digital innovation and immersive experiences

Requirements:

• Degree in Marketing, Communications, Business or related field.
• Preferably 1–2 years of relevant experience in marketing, communications, or programme support (experience in heritage, cultural or museum sectors is advantageous but not mandatory).
• Fresh graduates with strong internship, portfolio, or relevant project experience are welcome to apply.
• Strong proficiency in social media platforms and website content management.
• Experience with content creation tools such as Adobe Creative Suite (Photoshop, Illustrator), Canva, CapCut or Loom is a plus
• Experience in project management; familiarity with government procurement processes advantageous
• Fluency in English; additional language proficiency is a plus

Why Join HeritageSG?

Be Part of Singapore's Creative Heritage Force As a subsidiary of the National Heritage Board under MCCY, HeritageSG stands at the forefront of cultural innovation. We're the creative minds transforming how heritage connects with contemporary audiences.

Shape the Future of Cultural Experiences Join a dynamic team that blends immersive storytelling with cutting-edge technology. From virtual reality installations to interactive displays, we're pioneering new ways to make heritage accessible and engaging across museums, festivals, and digital platforms.

Work Where Creativity Meets Impact At HeritageSG, every project matters. Whether you're curating exhibitions, coordinating festivals, or developing digital experiences, you'll contribute to thoughtfully curated experiences that bring heritage to life for millions. Our collaborative environment encourages creative thinking whilst maintaining the highest professional standards.

Grow Your Career in Cultural Innovation Be part of an organisation that values both tradition and innovation. You'll work alongside passionate professionals who are reshaping the cultural landscape, with opportunities to develop expertise across multiple disciplines – from traditional curation to emerging technologies.

Make Heritage Relevant for Tomorrow Join us in our mission to ensure heritage remains vibrant and meaningful for future generations. At HeritageSG, your work doesn't just preserve the past – it actively shapes how culture evolves and connects with contemporary society.