Digital Marketing Specialist

JOB ACCOUNTABILITIES / KEY RESULT AREA

• Plan, and execute digital marketing strategies and campaigns, including content, social media, display advertising, email, instant messaging, search engine marketing
•  Configure, manage, optimize and generate reports using web analytics services (Google Analytics, WebTrends, CNZZ, heatmap tracker etc.)
• Track, measure, generate reports and optimize paid marketing campaigns with data-driven approaches (e.g. split testing, A/B testing etc.)
•  Design and optimize lead funnels to maximize conversions, by optimising targeting, copy and messaging
• Update, optimize and maintain lead page (landing page) to improve conversion
• Support the development of marketing customer database
• Collaborate with marketing team mates to maintain and upgrade marketing performance and ROI
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead

QUALIFICATIONS & COMPETENCES

• Diploma/Bachelor Degree in Marketing or relevant field
• Good interpersonal, communication, analytical mindset, negotiation skills, innovative thinking and versatile ability to work in a team and work independently
• Proven experience as Digital Marketing Executive or similar role
•  Excellent understanding of digital marketing concepts and best practices
•  Minimum 1-2 years hands-on experience with planning, building, optimizing paid search and social media campaigns
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytic tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• In-depth knowledge of various paid channels and technologies including re-targeting, social media advertising, paid search, programmatic advertising etc.
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Minimum 1 years hands-on experience with planning and executing of instant messaging campaigns including WeChat, WhatsApp and Telegram
• Fluent in spoken and written English and Chinese
• Possess some skill and experience in writing advertising copy (professionally and creatively)
• Minimum 1-2 years experience in click funnels and social media lead generation solutions
• Good understanding of SEO & minimum 1-year experience with SEM, including keyword research
• Excellent organizational and time-management skills, communications & interpersonal skills
• Proactive and consistently aligned with our company's objective and vision
• Can-do and a will-do attitude