Content Marketing Writer

JOB DESCRIPTION AND ACCOUNTABILITY

 

• Research and develop content based on customer’s identified challenges and objectives.
•  Be responsible for quality control over all delivered content.
• Create grammatically clean long-form copy as well as effective headlines, taglines, calls-to-action, blog posts, etc.
•  Write in multiple styles and for multiple formats as required by client style and prospect personas.
• Perform content audits to analyze and assess existing content, improve SEO results, increase engagement and boost conversion rates.
• Accountable for marketing communications writing and content marketing efforts to drive traffic, engagement, leads, that deliver sales and customer retention.
• Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.

 

QUALIFICATION / EXPERIENCE:

• At least 1 year of agency experience or in a similar role.
•  Demonstrated interest in pursuing digital marketing, ie has taken certificates in areas such as Digital Marketing, Content Marketing, Google Ads, Facebook Blueprints, etc
• Bachelor’s degree in English, journalism, marketing, or communications.
• Strong presentation, communication, writing, editing, and research skills.
• Proficiency in English is a must.
• Interest in learning and gaining mastery of SEO fundamentals.
• Project management skills and understanding how to manage the priorities of multiple stakeholders.
• Excellent attention to detail both for line editing copy and consistency in style and tone across our content.
• Show a relentless commitment to continuous learning.
• Content or inbound marketing experience: using content to attract, educate, convert, and nurture prospective buyers.
•  Self-motivated, driven, competitive.

PERSONAL NOTE

 

• We are seeking a savvy wordsmith who will be the lead content marketing writer for our clients.
• The position has a strong emphasis on the client persona, the buyers journey, the user experience and all aspects of the Inbound Methodology.
• All content creation should be well researched, so our ideal candidate should have experience conducting interviews with clients/stakeholders, using third-party research, reports, industry content, etc.
• Having knowledge of general marketing principles and experience with evolving marketing tactics such as SEO and CRO.