Marketing Automation Manager

Highwinds is seeking a hands-on Marketing Automation Manager to lead and scale our SMS and Email marketing efforts through automation, experimentation, and data-driven insights. This role is ideal for a strategic operator who can not only define performance marketing strategies, but also execute them through no-code/low-code tools like n8n, marketing automation platforms, and vendor integrations. You will build and optimize customer journeys, manage lifecycle messaging, and collaborate across teams to drive meaningful revenue and retention outcomes. You'll work closely with the website UX, data pipeline, monetization, and BI teams to improve audience segmentation, sending logic, and campaign performance.

Requirements

• 3–5 years in marketing automation, lifecycle marketing, or lead generation, ideally in fintech, performance marketing, or high-volume consumer funnels.
• Comfort working with APIs, event-based automations, tracking parameters, and system integrations.
• Experience with platforms like n8n, Twilio, Postscript, Klaviyo, Braze, Iterable, HubSpot, or Xano.
• Comfortable analyzing large datasets (Excel, SQL, Looker, etc.) and interpreting data to guide decisions and campaign improvements.
• Solid understanding of TCPA, FCC, CAN-SPAM, and mobile carrier rules for the U.S. market.

Nice To Haves

• Experience in high-volume lead generation or remarketing.
• Familiarity with affiliate marketing flows and attribution.
• Ownership of revenue-driving KPIs like EPR, ROI, or lead quality.
• Exposure to data warehousing, ETL tools, or customer event pipelines.

Responsibilities

• Define, build, and execute SMS and Email remarketing strategies focused on revenue, retention, and engagement.
• Develop sophisticated user segments, orchestrate audience logic, and refine targeting across lifecycle stages using internal data and third-party tools.
• Implement automations using no-code/low-code tools like n8n, and manage workflows across ESPs, SMS platforms, CRMs, and internal systems.
• Partner with teams across website UX, data engineering, monetization systems, and business intelligence to improve campaign relevance, timing, and revenue impact.
• Monitor performance dashboards, analyze large datasets, and identify actionable opportunities for improvement.
• Ensure all campaigns follow TCPA/FCC/CAN-SPAM regulations.
• Act as the Product Owner for SMS and Email marketing, owning end-to-end logic from user entry points to message cadence and content delivery.