About the job Digital Marketing Specialist
We're looking for a creative and results-focused Digital Marketing Specialist to manage digital content, support marketing campaigns, strengthen online engagement, and help generate leads through various digital channels.
The ideal candidate understands how to turn marketing ideas into engaging content and measurable campaigns. This role requires someone who can work independently, manage multiple platforms, and use performance data to improve results.
Key Responsibilities
Develop and maintain a digital content calendar.
Create, schedule, and publish content across social media and other digital platforms.
Write engaging captions, promotional copy, email content, and other marketing materials.
Create basic marketing graphics and short-form video content using Canva or similar tools.
Plan and support digital campaigns for brand awareness, engagement, lead generation, and promotions.
Monitor social media messages, comments, audience engagement, and online inquiries.
Support email marketing campaigns, including content preparation, scheduling, and performance tracking.
Assist with paid social media and digital advertising campaigns where required.
Track campaign performance, website activity, engagement, leads, and conversions.
Prepare regular marketing reports with insights and recommendations.
Research current trends, audience interests, and competitor activities.
Coordinate with internal teams to ensure marketing content supports business and sales priorities.
Maintain consistent branding, messaging, and visual standards across all digital channels.
Qualifications
Previous experience in digital marketing, social media management, content creation, or a related role.
Experience managing social media platforms and digital content calendars.
Proficiency in Canva or similar graphic design tools.
Familiarity with email marketing platforms and digital analytics tools.
Basic understanding of lead generation, audience targeting, and conversion tracking.
Experience with Meta Ads, Google Ads, SEO, or website content management is an advantage.
Strong attention to detail and ability to manage multiple campaigns and deadlines.
Able to work independently and take ownership of deliverables.
A portfolio or samples of previous digital marketing work are preferred.
Key Attributes
Creative and resourceful
Proactive and organized
Data-informed and results-focused
Strong attention to detail
Consistent and dependable
Comfortable working in a fast-paced environment
Willing to test new ideas and improve campaigns based on results