Head of Programmatic

We are looking for a Head of Programmatic to lead and scale our international inventory monetization business, including our global header bidding services across all markets.

This is a strategic leadership role that combines deep technical understanding of programmatic ecosystems with a strong commercial mindset. You will own our monetization strategy, build and manage relationships with SSPs and DSPs globally, and drive measurable revenue growth.

Key Responsibilities:

• Own and lead the programmatic monetization strategy across all markets.
• Manage and expand partnerships with SSPs, DSPs, and ad tech vendors.
• Drive revenue growth and yield optimization across our header bidding stack.
• Oversee header bidding performance optimization and related technical projects.
• Provide data-driven insights and recommendations to the Portfolio and Sales departments.
• Identify and evaluate new monetization opportunities and programmatic technologies.
• Ensure best practices in ad quality, transparency, and brand safety.
• Represent Ads Interactive in key industry discussions and partner meetings.
• Building and managing the Programmatic team and processes, technology stack and strategy

• Maximizing yields from all programmatic sources: from PMPs and OMP

• Implementing Header Bidding

• Managing relationships with SSPs and other programmatic buying partners

• Communication with Dev team, Portfolio team, AdOps team and other teams for making a successful product on the programmatic side and maintain customers satisfaction

  Working on different SSPs

Requirements:

• 4-5 years of experience in programmatic advertising, ad operations, or yield management.

• Proven experience managing relationships with SSP/DSP partners at a senior level.
• Active, established network of connections on both the SSP and DSP sides.

• Strong technical understanding of header bidding, RTB, and Adtech integrations.

• Analytical mindset with hands-on experience using ad tech dashboards, data tools, and optimization systems.
• Excellent communication and negotiation skills.
• Strategic thinker who can translate data insights into actionable revenue growth.
• Native or near-native English; German (would be a plus)

Our Ideal Candidate:

Experience & Leadership

• Significant experience as a department head or senior leader within the AdTech or Programmatic industry.
• Proven success in managing cross-functional and international teams, clearly defining roles, responsibilities, and performance expectations.
• Demonstrated ability to build and maintain strong relationships with SSPs, DSPs, and key technology partners.
  
• Experience overseeing global monetization operations, ideally across multiple markets or business units.

Strategic Vision & Growth

• Strong ability to develop and execute actionable growth strategies focused on revenue, yield optimization, and profitability.

• Proven track record of scaling programmatic ecosystems through data-driven decision-making.
• Deep understanding of header bidding, ad serving technologies, and performance analytics, with the ability to translate technical insights into business outcomes.
• Skilled in identifying new revenue streams, partner opportunities, and market expansion initiatives.

Leadership & Communication

• Inspiring and transparent leadership style that aligns teams with company goals and promotes accountability.

• Excellent communication, negotiation, and presentation skills able to build credibility with both technical teams and commercial stakeholders.
• Collaborative mindset, capable of working effectively with Portfolio, Sales, and Technology departments to deliver measurable business impact.
• Comfortable in a fast-paced, growth-oriented environment, balancing strategic direction with hands-on execution.

If you're a visionary leader with a passion for programmatic advertising and a proven track record of driving growth, we'd love to hear from you!