PR Specialist

Responsibilities:

• Publications in External Media: Build relationships with media and journalists. Ensure consistent, high-quality publications in relevant outlets to establish brand credibility;
• Awards: Identify and apply for industry-relevant awards to boost visibility and enhance company reputation;
• Event Planning: Organize and plan events, aligning with PR and marketing goals. Develop communication strategies around key events for maximum exposure and engagement;
• Pitching Speakers: Proactively pitch company representatives as speakers at conferences, podcasts, and industry events;
• Personal Brand Development: Assist key company figures in building and promoting their personal brands through LinkedIn, expert content, and thought leadership;
• Review Platforms: Monitor and maintain communication on review platforms (G2, Trustpilot, etc.), ensuring positive brand representation;
• Sales Materials Development: Create sales materials such as case studies, media kits, and one-pagers to support PR and sales teams;
• Industry Organization Search & Evaluation: Identify and evaluate relevant industry bodies (TAG, IAB Tech Lab, etc.) for potential collaboration and membership;
• Speech Writing: Prepare speeches and presentations for executives, ensuring alignment with company messaging;
• Rebranding Initiatives: Manage external communication for rebranding efforts, including press releases, media outreach, and public perception management.

Hard Skills:

• Proven success in media pitching (6+ publications per year in Tier 1 media outlets);
• Experience executing a mix of free and paid PR activities (50/50 balance);
• Success in identifying and applying for relevant industry awards;
• Experience in personal brand development for key individuals;
• Minimum 2 years in a PR role, focusing on strategic communications and media relations.
• Fluent English (Upper Intermediate/Advanced);

Huge Plus:

• Knowledge of the AdTech landscape and organizations (TAG, IAB, VideoWeek, etc.);
• Experience with review platforms (G2, Trustpilot) and ensuring positive reviews;
• Event planning and PR event coverage, including post-event analysis;
• Expertise in rebranding strategies and aligning PR efforts with new branding initiatives;
• Strong speech-writing skills and experience preparing executives for speaking engagements.

Benefits:

• Flexible work setup: Choose between fully remote, hybrid, or office-based in Kyiv, Odesa, or Mykolaiv with refreshments/snacks and dedicated spaces for relaxation and leisure activities.
• Professional growth: Join a strong team, access courses and conferences, and utilize our electronic library for continuous learning.
• Performance-based annual salary reviews: Fair and competitive compensation tied to your work performance.
• Work-life balance: Enjoy 22 paid vacation days per year.
• Well-being support: Comprehensive medical insurance, paid sick leaves, and access to a corporate psychologist.
• Vibrant corporate culture: Offsite parties, celebrations, team-building activities, sporting events, and corporate gifts/bonuses.