ECU - Sr. Media Buyer/Paid Media Specialist

Job Title: Sr. Media Buyer/Paid Media Specialist (Home Decor & Lifestyle)

Contractor Fee: $3,000 - $4,000/month (USD)

Work Arrangement: Remote

Engagement Type: Independent Contractor

Commitment: Full-time (Approx. 40 hours/week)

Company Overview:

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses that are experienced in remote hiring and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have experience in offshore team-building and aim to help businesses leverage global talent.

About This Role:
We are hiring a Sr. Media Buyer/Paid Media Specialist for a DTC furniture and home decor brand serving the US market. You will own paid media execution, improve customer acquisition, and scale profitable growth across multiple advertising channels. This hands-on role combines media buying, creative strategy, and email and SMS marketing, with a strong focus on Meta Ads Manager and Google Ads.

Key Responsibilities:

• Paid Media Strategy and Execution: Build, manage, optimize, and scale campaigns across Meta and Google Ads. Own budget allocation, prospecting, retargeting, and ongoing testing.
  
• Creative Strategy and Testing: Collaborate with the creative team on concepts, hooks, copy, offers, and ad formats. Develop testing roadmaps and turn performance insights into clear creative recommendations.
• Email and Retention Marketing: Manage Klaviyo campaigns, automated flows, audience segmentation, and testing to increase conversions, repeat purchases, and customer lifetime value.
• Performance Analysis: Monitor customer acquisition cost (CAC), return on ad spend (ROAS), blended marketing efficiency, conversion rates, and contribution margin. Identify opportunities to improve ads, landing pages, product pages, and offers.
• Reporting and Optimization: Track budget pacing, communicate campaign results, and document key learnings. Validate tracking and campaign setup, troubleshoot issues, and recommend clear next steps.

Software/Platforms/Toos:

• Meta Ads Manager
• Google Ads: Merchant Center, Shopping, and Performance Max
• Klaviyo: Email campaigns, automated flows, and segmentation
• Shopify

Qualifications:

• At least 3 years of hands-on paid media buying experience, including work in both DTC brand and agency environments.
• Strong written and verbal English communication skills at the C1 or C2 level.
• Experience marketing DTC ecommerce products to US consumers.
• A proven track record of personally managing at least $200,000 in monthly advertising spend, with responsibility for budget allocation, optimization, and results. Combined spend across multiple accounts is acceptable. Approximate budget ranges may be shared when confidentiality applies.
• Advanced expertise in Meta Ads Manager and Google Ads, including creative testing, Advantage+ campaigns, Merchant Center, Shopping, and Performance Max.
• Hands-on Klaviyo experience covering email campaigns, automated flows, segmentation, testing, and optimization.
• Experience with Shopify and a strong understanding of ecommerce economics, attribution, creative strategy, and profitable scaling.
• Strong analytical and problem-solving skills, with the ability to work independently, communicate recommendations clearly, and take ownership of results.
• Daily use of AI tools such as ChatGPT or Claude to support ad copy development, reporting, analysis, and workflow automation.

Nice to Have:

• Experience with TikTok Ads, Pinterest Ads, or other paid acquisition platforms.
• Experience with SMS marketing platforms such as Postscript, Attentive, or Yotpo SMS.
• Familiarity with Northbeam, Triple Whale, Google Analytics 4 (GA4), product feed management, or affiliate marketing.
• Experience in home decor, furniture, interiors, or other product categories with longer purchase consideration cycles.

Shift Schedule:

• Monday to Friday, with flexible working hours.
• Availability to overlap with US Pacific Time business hours for team check-ins and collaboration.
• Exact working hours and required overlap will be agreed upon directly between the contractor and the client.