Job Openings Head of Content & Social

About the job Head of Content & Social

Job Title: Head of Content & Social

Contractor Fee: $2,500 - $3,000/month (USD)

Work Arrangement: Remote

Engagement Type: Independent Contractor

Commitment: Full-time (Approx. 40 hours/week)

Company Overview:

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses experienced in remote hires and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have offshore team-building experience and aim to help businesses leverage global talent.

About This Role:

Were looking for a creative and self-directed Head of Content & Social to lead the content strategy and social presence for a lifestyle brand that celebrates pets and the outdoors. Youll own both storytelling and execution, from managing influencer outreach and photoshoots to writing copy and curating a cohesive content calendar. If you thrive in fast-paced, quality-driven environments and know how to build community through thoughtful, visually compelling content, this role is for you.

Key Responsibilities:

  • Own and execute the content strategy across Instagram, TikTok, Facebook, and YouTube

  • Plan, produce, and publish on-brand photo/video content (including weekly Reels & Friday features)

  • Build and manage a pipeline of creators, especially those with great content, even with small followings

  • Write strong marketing copy for social posts, emails, and product launches

  • Engage with customers and fans who tag or mention the brand, encouraging UGC and deeper loyalty

  • Source new creators weekly and manage content delivery, product seeding, and performance tracking

  • Maintain and organize creative assets for team use (Drive, Archive, etc.)

  • Collaborate with the internal team on monthly content themes, giveaways, and campaign rollout

  • Coordinate community-building initiatives and light event planning (e.g., virtual features, giveaways)

  • Monitor and report on content KPIs: engagement, follower growth, tagged content, and more

Software/Platforms/Tools:

  • Instagram, TikTok, Facebook, YouTube

  • Later (content scheduling & planning)

  • Saral / GoAffPro / Dovetale (influencer & affiliate management)

  • Google Drive, Archive (asset storage & UGC tracking)

  • Klaviyo

  • Shopify

  • CapCut or Final Cut Pro

  • Adobe Lightroom, Photoshop, Illustrator

  • Canva (branded templates)

Qualifications:

  • At least 3-5 years of freelancing experience

  • 3+ years in social media, content, or influencer marketing (preferably e-commerce/lifestyle brands)

  • Excellent English communication skills, written and verbal

  • Experience building creator programs and seeding strategies

  • Strong copywriting and visual storytelling skills

  • Proficiency in short-form video editing and lightweight design

  • Experience with community engagement, ambassador programs, or affiliate platforms

  • Understanding of digital performance metrics and best practices

  • Comfortable working across multiple platforms, tools, and creative workflows

  • Deep interest in pets, lifestyle, or outdoor communities and trends

  • Ability to work independently and drive projects with minimal oversight

Shift Schedule:

  • Monday to Friday, 9:00 AM to 5:00 PM US MST


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