Job Openings Media Buyer

About the job Media Buyer

Job Title: Media Buyer

Contractor Fee: $3,000/month (USD)

Work Arrangement: Remote

Engagement Type: Independent Contractor

Commitment: Full-time (Approx. 40 hours/week)

Company Overview:

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses experienced in remote hires and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have offshore team-building experience and aim to help businesses leverage global talent.

About This Role:

We seek a results-driven, hands-on Media Buyer to join one of our valued clients teams. As a Media Buyer, you'll play a pivotal role in developing and executing full-funnel paid advertising strategies across multiple platforms, including Google Ads, Facebook/Instagram, YouTube, and emerging platforms like TikTok, WhatsApp, and LinkedIn. This role requires a strategic thinker with the tactical ability to execute high-performing campaigns. You must be comfortable obsessing over data to optimize campaigns for maximum return on ad spend (ROAS). The ideal candidate thrives in a remote environment, deeply understands full-funnel marketing, and can execute campaigns from start to finish.

Key Responsibilities:

  • Develop and execute full-funnel paid advertising strategies across multiple platforms, including Google Ads, Facebook/Instagram, YouTube, TikTok, and LinkedIn.

  • Build and optimize high-converting landing pages and funnels in collaboration with the design and development teams.

  • Manage and allocate ad budgets while optimizing for key performance metrics like ROAS, CPL, CAC, and LTV.

  • Collaborate with content and design teams to create engaging ad creatives.

  • Proactively test new platforms and channels to identify growth opportunities.

  • Own reporting and data analytics, providing weekly breakdowns and insights on campaign performance.

  • Continuously monitor and adjust campaigns to ensure optimal performance and growth.

  • Stay up-to-date with industry trends, new ad platforms, and best practices.

  • Build and maintain dashboards for tracking performance metrics.

  • Ensure alignment with business goals and objectives by meeting or exceeding growth targets.

Software/Platforms/Tools:

  • Google Ads (Search, Display, YouTube)

  • Facebook/Instagram Ads Manager

  • TikTok Ads Manager

  • LinkedIn Ads

  • Landing Page Builders (e.g., Unbounce, Clickfunnels, etc.)

  • Analytics and Reporting Tools (e.g., Google Analytics, Data Studio)

  • A/B Testing Tools (e.g., Optimizely, Google Optimize)

  • Ad Creative Tools (e.g., Canva, Adobe Suite)

  • Google Tag Manager

  • Excel or Google Sheets for data tracking

Qualifications:

  • At least 3-5 years of freelancing experience

  • At least 3-5 years of experience in performance marketing, with a proven track record of managing 6-7 figure ad budgets.

  • Strong hands-on experience with Google Ads, Meta (Facebook/Instagram), and YouTube Ads; experience with TikTok and LinkedIn Ads is a plus.

  • Ability to develop and execute full-funnel campaigns from awareness to conversion.

  • Deep understanding of key marketing metrics: ROAS, CPL, CAC, LTV.

  • Strong analytical skills with the ability to interpret data and make data-driven decisions.

  • Comfortable working autonomously with minimal guidance.

  • Excellent communication and collaboration skills.

  • Experience with landing page optimization and funnel building.

  • Passion for testing new platforms and tools to drive performance.

  • Experience with reporting and creating dashboards for stakeholders.

Shift Schedule:

  • Monday to Friday, flexible working hours, and occasional overlap as needed with the China Time Zone (GMT+8).


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