COL - Paid Media Specialist

Job Title: Paid Media Specialist

Contractor Fee: $2,200 - $2,800/month

Work Arrangement: Remote

Engagement Type: Independent Contractor

Commitment: Full-time (Approx. 40 hours/week)

Company Overview:

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses experienced in remote hires and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have offshore team-building experience and aim to help businesses leverage global talent.

About This Role:
We are seeking a Paid Media Specialist with strong platform expertise and the ability to execute, optimize, and manage paid campaigns independently. This role requires someone who thrives in fast-paced environments, brings operational discipline, and can serve as a reliable partner to senior growth leaders. You’ll be directly responsible for ensuring ad campaigns run smoothly, deliver measurable results, and support long-term growth initiatives.

Key Responsibilities:

• Ad Account Management: Navigate and manage Facebook/Meta and TikTok ad accounts, ensuring campaigns are launched and maintained correctly.

• Campaign Execution & Optimization: Set up, monitor, and optimize campaigns to meet performance KPIs and budget goals.

• Performance Analysis & Reporting: Track results, build reports, and provide insights with actionable recommendations.

• Troubleshooting: Quickly diagnose and resolve ad delivery, targeting, or tracking issues.

• Cross-Team Collaboration: Partner with growth and creative teams to align strategy, share learnings, and support scaling efforts.

Software/Platforms/Tools:

• Facebook/Meta Ads Manager

• TikTok Ads Manager

• Google Ads Manager (nice to have)

• Google Analytics, Motion, or similar analytics tools

Qualifications:

• At least 35 years of freelancing or agency experience

• Excellent written and verbal English communication (C1/C2 level).

• Minimum 3 years of hands-on paid media/ad operations experience

• Proven expertise in managing Facebook/Meta and TikTok ad accounts

• Strong understanding of campaign structures, targeting, bidding strategies, and reporting

• Analytical mindset with the ability to interpret data and propose improvements

• Self-starter with strong initiative, process discipline, and the ability to operate independently

Shift Schedule:

• Monday to Friday, 9am-5pm US CST