Marketing & Communications Specialist

We are seeking a skilled and enthusiastic Marketing & Communications Specialist who can effectively manage our public relations efforts while creating compelling written content. The ideal candidate should possess a deep understanding of eKasi pop culture, a proven track record in public relations management, and experience in crafting engaging content related to the public transport sector in South Africa.

• Strategy and Planning:
  • Drive the development and execution of marketing and communications strategies.
  • Handle the three-month planning and manage the pipeline for the team.
  • Align strategies with business objectives, ensuring consistent tracking and reporting on progress.
  • Identify and strategize for internal and B2B communications channels, including LinkedIn and website.
• Team Management and Leadership:
  • Oversee day-to-day operations of the design and marketing teams, ensuring smooth project execution and communications management.
  • Coordinate with the design team for social media write-ups, artworks, and other content requirements.
  • Assess the performance of the teams, evaluating successes versus weaknesses, and optimizing for best results.
  • Conduct higher-level workshops and document findings and decisions.
• Media and Public Relations:
  • Manage relationships with media partners, affiliates, and other external stakeholders.
  • Handle public relations, maintaining media relationships, and managing spokesperson reputation.
  • Ensure the effective execution of on-the-ground marketing initiatives.
• Social Media and Content Management:
  • Manage all social media channels, including but not limited to Facebook, Instagram, Twitter, TikTok, and LinkedIn.
  • Collaborate with the content team for monthly content planning, content aggregation, curation, and management.
  • Oversee the creation of content streams, guiding producers and creators.
  • Drive paid media promotions on various platforms and report monthly on social media performance.
• Reporting and Analytics:
  • Deliver monthly reports and insights, detailing performance across various marketing initiatives.
  • Use marketing analytics tools to gather data and derive insights.
  • Work closely with the executive committee (Exco), ensuring they are informed of progress and strategies.
• Operational Duties:
  • Ensure the efficient organization of digital campaigns.
  • Assist with promotions and internal marketing campaigns.
  • Oversee the market research and analytics efforts to inform strategies and decisions.
  • Collaborate with the development (Dev) team on technical integrations.
• Project Management:
  • Ensure seamless project management for all teams, monitoring tools like ClickUp for health and efficiency.
  • Supervise the tasks of the design and marketing assistant, ensuring timely and effective execution.

Requirements:
To succeed in this role, you should possess the following qualifications and skills:

• A strong passion for and deep understanding of eKasi pop culture, ensuring the ability to capture its essence in your writing.
• Proven experience in public relations, with a track record of successful PR campaigns and media relationships.
• Exceptional writing skills with the ability to create captivating, informative, and persuasive content.
• Previous experience writing about the public transport sector in South Africa, demonstrating a solid grasp of its challenges, developments, and trends.
• Excellent communication and interpersonal skills to effectively collaborate with teams and build relationships with media contacts.
• A creative mindset and the ability to generate unique and engaging content ideas.
• Strong attention to detail and the ability to edit and proofread content for accuracy and consistency.
• Proficiency in using digital tools and platforms relevant to content creation and

This role requires a dynamic individual who is adept at both high-level strategy and hands-on execution, with a keen eye for detail, strong leadership skills, and a collaborative approach to team management