Performance Creative Manager

About hireworks

hireworks is building a community of top talent in key international markets by unlocking unparalleled access to positions at leading U.S. based companies. As your employer, hireworks will ensure you have a seamless interview, onboarding, and employee experience - providing ongoing support and resources along the way. Established in 2023, hireworks is forging corp-to-corp relationships with leading U.S. based organizations looking to grow their teams with best-in-class talent around the world. Working with hireworks means unlocking access to a network of local peers and mentors and career opportunities through our client network.

About Nanit

Welcome to Nanit, the high-growth baby tech company that is changing the way parents view their babies' wellness through the worlds most advanced baby monitor and parenting products. In 2016, the Nanit baby monitor revolutionized the industry with computer-vision and machine-learning capabilities that helped parents understand their babys sleep patterns and allowed them to achieve better sleep quality.  Now, the company has become the leader in the connected parenting space, with an incredible customer base of highly-engaged parents who look to Nanit as a source of information and expertise on their parenting journey.

About the Position

Were looking for a Performance Creative Manager to fuel Nanit's growth engine with high-velocity, high-impact creative. This role sits at the intersection of growth and creative: you'll translate data and audience insights into breakthrough ad concepts, rapid iterations, and test-and-learn frameworks that drive acquisition and conversion. You'll partner closely with Growth, Brand, and Creative to ensure our work moves fast, stays on-brand, and delivers measurable business impact.

This is a hands-on role for someone who lives and breathes creative strategy, paid social, and emerging formats, someone as comfortable generating 10 new TikTok hook ideas as they are briefing a designer or managing a UGC creator.

What You'll Do:

• Own the performance creative engine: build a constant pipeline of ads, hooks, variations, and creative concepts across Meta, TikTok, YouTube, and emerging channels.
• Translate insights into briefs: partner with Growth to mine performance data, audience signals, and market trends turning them into sharp, testable creative briefs.
• Rapid concepting & iteration: develop new formats, templates, and story angles; oversee quick-turn content production; and drive a test, learn, scale approach.
• Manage creator pipeline: source, brief, and manage external creators and influencers for UGC-style content.
• Collaborate with Brand/Creative: ensure all assets are aligned with Nanits visual identity and tone, while pushing the envelope on what drives performance.
• Share learnings back: act as the bridge between Growth and Brand, bringing insights from performance creative into bigger campaign and product storytelling.

Who You Are:

• 3-6 years experience in performance marketing, creative strategy, or content production at a fast-growing DTC brand, agency, or platform.
• Proven track record creating high-performing paid social creative (ads, UGC briefs, TikTok/Reels/Shorts, influencer content).
• Fluency in growth metrics (CAC, ROAS, CTR, CVR) and how creative impacts them.
• Strong ideation and concepting skills: can spin out hooks, angles, and scripts quickly.
• Hands-on production chops a plus (editing, copywriting, shooting content).
• Strong collaborator who thrives at the intersection of data and storytelling.
• Passion for modern parenting, tech, or consumer lifestyle brands a plus.

Benefits

hireworks is cultivating a growing community of top talent across Colombia. In addition to unlocking access to positions at top tier U.S. based companies, we offer a variety of benefits to enhance your experience:

• Competitive Pay - compensation that reflects your experience and accomplishments.
• Remote Flexibility - work from anywhere in Colombia
• Paid Time Off - ample vacation days to rest and recharge.
• Public Holidays - all Colombian federal holidays are fully paid days off