Multidisciplinary Designer

About hireworks

hireworks is building a community of top talent in key international markets by unlocking unparalleled access to positions at leading U.S. based companies. As your employer, hireworks will ensure you have a seamless interview, onboarding, and employee experience - providing ongoing support and resources along the way. Established in 2023, hireworks is forging corp-to-corp relationships with leading U.S. based organizations looking to grow their teams with best-in-class talent around the world. Working with hireworks means unlocking access to a network of local peers and mentors and career opportunities through our client network.

About Nanit

Welcome to Nanit, the high-growth baby tech company that is changing the way parents view their babies' wellness through the worlds most advanced baby monitor and parenting products. In 2016, the Nanit baby monitor revolutionized the industry with computer-vision and machine-learning capabilities that helped parents understand their babys sleep patterns and allowed them to achieve better sleep quality. Now, the company has become the leader in the connected parenting space, with an incredible customer base of highly-engaged parents who look to Nanit as a source of information and expertise on their parenting journey.

About the Position

Nanit is seeking a multidisciplinary designer focused on producing high-performing paid social content that drives conversion. This role centers on developing visually engaging ads (static, video, GIF, etc.) aligned with brand messaging and optimized for metrics like CTR, CVR, and CAC. The ideal candidate will build scalable creative frameworks, collaborate closely with copywriters, and stay on top of emerging design, social, and AI trends. Theyll take ideas from concept to execution working both independently and with teams to deliver a steady stream of impactful, conversion-oriented creative.

What Youll Do:

Conversion:

• You'll be focused on great paid social creative that converts.
• You will create visually captivating paid social content (static, video, GIF, etc.) that drives conversion and user engagement while communicating our brand messaging.
• Your work will be measured against metric goals such as CTR, CVR, and CAC.

Process and Scaling:

• You'll create templates and frameworks to work more efficiently, infusing the Nanit growth ecosystem with fresh, brand-aligned creative.
• You'll partner with copywriters to introduce new ways to stretch our brand; bonus points if you have experience with copywriting for paid marketing and can infuse this skill

Stay up to Date with Trends:

• You'll be engaged with the latest design and social media trends, technologies (AI), and industry best practices to improve the effectiveness of creative deliverables.

Executive and Collaboration:

• You'll work to bring ideas from concept to execution independently and collaboratively, creating and iterating on a high volume of creative quickly.

Who You Are:

• 5-7 years of experience in a relevant role.
• You have excellent visual design craft, with stylistic breadth, attention to detail, and an obsession for pixels. Youve designed game-changing work that showcases a strong foundation of type, space, form, color, and visual hierarchy. Your portfolio showcases clear examples of direct response marketing, ideally including strong paid social ad video and static assets as well as iterative testing examples.
• You have extensive experience creating or storyboarding dynamic, engaging short-form content tailored to platform-specific formats (Instagram, TikTok, YouTube, etc.) with a strong understanding of transitions, motion graphics, and sound editing.
• You understand and have experience designing against key performance metrics like click-through rate (CTR), conversion rate (CVR), and CAC. You have a demonstrated history of executing work that contributes to and exceeds key business goals. You value results as much as you value best-in-class design.
• You've played an integral role in launching effective, stunning paid social work. You naturally ideate multiple directions without losing sight of business and user goals, leading to expert execution built upon discerning insights.
• You are skilled with Figma, AfterEffects/Premiere, Photoshop, and Illustrator. You also have a strong working knowledge of advertising fundamentals and a passion for learning about new platforms and technologies.
• You live and breathe social media, and you understand the nuances of what content performs best on each platform. You may have experience with content creation.
• You have great perseverance and an iron-clad work ethic. You roll up your sleeves to do whatever needs to be done.

Benefits

hireworks is cultivating a growing community of top talent across Colombia. In addition to unlocking access to positions at top tier U.S. based companies, we offer a variety of benefits to enhance your experience:

• Competitive Pay - compensation that reflects your experience and accomplishments.
• Remote Flexibility - work from anywhere in Colombia
• Paid Time Off - ample vacation days to rest and recharge.
• Public Holidays - all Colombian federal holidays are fully paid days off