Performance Marketing Specialist

About hireworks

hireworks is building a community of top talent in key international markets by unlocking unparalleled access to positions at leading U.S. based companies. As your employer, hireworks will ensure you have a seamless interview, onboarding, and employee experience - providing ongoing support and resources along the way. Established in 2023, hireworks is forging corp-to-corp relationships with leading U.S. based organizations looking to grow their teams with best-in-class talent around the world. Working with hireworks means unlocking access to a network of local peers and mentors and career opportunities through our client network.

About our client

Our client is a direct-to-patient healthcare company with a mission of helping as many patients as possible achieve their health goals. They are the only company to offer telehealth care, at-home diagnostic testing, labs, and pharmacy services nationwide. This is enabled by their vertically integrated platform that helps patients achieve their goals through a convenient end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017 they have helped millions of patients in nearly every single county in the United States, including 98% of primary care deserts.

About the Position

As a seasoned paid social operator on the Growth team, youll build and launch new ads directly in-platform, and maintain always-on performance monitoring dashboards. Beyond day-to-day optimizations, youll craft quarterly testing roadmaps that align with broader growth goals and translate results into clear, actionable reporting for stakeholders across emerging paid social channels, like Reddit, Twitter/X and more. Your mix of tactical execution, analytical instincts, and collaborative communication will help to unlock incremental scale from emerging channels while continually improving efficiency.

What Youll Do

• Ideate and execute operations for paid social social platforms, by building and launching ads directly on Meta, TikTok, Snapchat, Reddit and more
• Build, launch, and manage ads end-to-end on Reddit, Twitter/X, Pinterest, and other test channels, including bids, audiences, and creative rotations.
• Drive continuous in-platform optimization monitor performance daily, spot trends early, and make proactive adjustments (pausing, creative swaps) to hit CPA targets
• Develop and maintain a testing roadmap design structured experiments for new creative concepts, audience segments, bidding tactics, and log hypotheses, results, and next steps.
• Produce clear, actionable reporting own weekly channel dashboards and monthly readouts that translate data into insights and recommendations for Growth, Creative, Analytics, and leadership stakeholders.
• Maintain clean campaign structures, naming conventions, and experiment logs to make performance easily auditable and repeatable.

About You

• At least 2-4 years of experience as a paid social operator with a solid understanding Meta Ads manager (familiarity with channels like TikTok, Reddit or Snapchat is a plus, but not required)
• Direct experience building and optimizing campaigns in-platform & launching ads (not just overseeing agencies or vendors)
• Strong analytical skills, with prior experience unpacking learnings from tools like Google Analytics, Mixpanel, Omniture, etc.
• Strong creative intuition, you can quickly assess what makes an ad compelling and understand the types of user behavior it is likely to drive.
• Proven ability to independently build and manage testing roadmaps for paid social channels, from ideation to execution.
• Deep understanding of paid social campaign optimization, you know when to pause underperforming ads, launch new variations, and spot platform-specific trends early.
• Excellent diagnostic skills, with the ability to identify root causes of performance fluctuations and recommend solutions without requiring significant oversight.
• Knowledge of Airtable or similar project management tools
• Familiarity with creative tools like Figma and Frame.io