Growth Manager

About hireworks

hireworks is building a community of top talent in key international markets by unlocking unparalleled access to positions at leading U.S. based companies. As your employer, hireworks will ensure you have a seamless interview, onboarding, and employee experience - providing ongoing support and resources along the way. Established in 2023, hireworks is forging corp-to-corp relationships with leading U.S. based organizations looking to grow their teams with best-in-class talent around the world. Working with hireworks means unlocking access to a network of local peers and mentors and career opportunities through our client network.

About our client

Our client is an AI-native customer engagement platform built for ecommerce brands. Unlike traditional marketing automation platforms that rely on manual rules, segments, and campaigns, they use algorithmic decision-making to determine the right message, channel, timing, and product recommendation for every customer interaction. By combining email, SMS, onsite experiences, identity resolution, and AI-driven personalization into a single platform, they helps brands increase revenue while reducing operational complexity.

They are assembling one of the world's most ambitious teams of marketers, technologists, and operators
with decades of experience building the systems behind many of the world's leading commerce
brands—all from their 30,000-square-foot headquarters in Williamsburg, Brooklyn.

About the Position

Our client's Growth Partner package gives select brands our client's full platform, plus a team that runs their
program for them. Our client handles approximately 99% of the work, operating like an agency using their own technology. As a Growth Manager, you are that team's lead for a book of 5+ Growth Partner clients. You own each
brand's email and SMS program end to end: strategy, setup, migration, the program build, day-to-day
execution, and reporting. You are measured on one thing above all: growing your clients' lists and the
revenue those lists drive.

This role is for an experienced lifecycle operator who has built email and SMS programs from the first
subscriber through hypergrowth, and who wants to do it across several brands at once.

What You'll Do
Strategy and growth

• Own the email and SMS growth strategy for a portfolio of Growth Partner brands, from list
  acquisition through retention and win-back
• Build list growth plans using our client's identity resolution, entrance and exit exchanges,
  recognition, pop-ups, top bars, landers, and exit intent
• Plan each brand's promotional calendar and send cadence, scaling volume as lists and
  engagement grow
• Coordinate with each brand's performance agency so paid traffic is recognized, captured, and converted

Program build and onboarding

• Own onboarding end to end for new Growth Partner clients: kickoff, migration, and setup,
  including list migration, email validation, and deliverability warm-up
• Build or rebuild full lifecycle programs from our client's blueprints: welcome, cart and browse
  abandonment, product stories, Subscribe & Save, post-purchase, win-back, and more
• Set up Brand Book and Dimensions so the platform's AI reflects each brand's voice, products, and
  goals
• Roll out SMS, MMS, and RCS programs, including Super RCS, with compliant opt-in flow

Day-to-day execution

• Run campaigns and automations day to day: briefs, copy direction, QA, scheduling, and
• segmentation
• Partner with our client's designers and creative tools to deliver 2+ new creatives per client each month,
  writing copy when needed
• Test continuously (subject lines, offers, timing, channel mix, onsite capture) and roll winners into the program
• Monitor deliverability, list health, and SMS volume against each client's package

Client partnership and reporting

• Serve as the primary, trusted point of contact for each Growth Partner brand
• Deliver regular performance reporting and planning sessions that tie program activity to revenue and list growth 
• Spot expansion opportunities (added SMS volume, SKU Store, new channels) and partner with Sales on renewals
• Feed client learnings back to Product and help refine our client's blueprints, playbooks, and Growth Partner processes
  

Automation and AI

• Provide insight and direction on our client's AI products that cut manual effort in calendar
  creation and execution
• Pilot new automation features with your clients, report on what works, and flag where they fall
  short
• Partner with Product to shape the roadmap based on hands-on use across your client portfolio
• Shift your own time from manual production toward strategy as automation comes online

What We're Looking For

• 5+ years owning full-lifecycle email programs for small and mid-sized ecommerce brands:
  strategy, build, execution, reporting, and optimization
  SMS program experience strongly preferred, including compliant list growth and email/SMS
  orchestration
• Proven track record of growing an email program, from building a list from zero through
  hypergrowth, with numbers to show for it (list size, revenue per subscriber, share of revenue from
  owned channels)
• Hands-on experience with list growth tactics: pop-ups and onsite capture, exit intent, landers,
  offer strategy, and partnering with paid media to convert traffic into subscribers
• Deep knowledge of lifecycle automation (welcome, abandonment, post-purchase, replenishment,
  win-back) and campaign calendar planning
• Solid grasp of deliverability, list hygiene, and platform migrations
• Agency or multi-client experience: you can run 5+ brand programs at once without dropping a ball
• Strong creative judgment and solid copywriting; you can write a clear brief, draft copy when
  needed, and give useful feedback on design
• Analytical and comfortable pulling performance, finding the story in the data, and turning it into a plan
• Confident, client-ready communicator who builds trust with founders and marketing leads
• Experience with Klaviyo, Attentive, Postscript, or similar platforms, plus Google Suite, Slack, and Bootcamp; able to ramp quickly on new tools
• A proactive, ownership-oriented mindset; you follow up without being asked and close loops
  

How Success Is Measured

• List growth (email and SMS subscribers) per client
• Revenue from email and SMS, and owned-channel share of total revenue
• Client retention through the 6-month opt-out window and on to renewal

Benefits:
hireworks is cultivating a growing community of top talent across LATAM. In addition to unlocking access to positions at top tier U.S. based companies, we offer a variety of benefits to enhance your experience:

• Competitive Pay - compensation that reflects your experience and accomplishments
• Remote Flexibility - work from anywhere in your current country of residence (Colombia, Brazil, or
  Argentina)
• Paid Time Off - ample vacation days to rest and recharge
• Public Holidays - local federal holidays are fully paid days off