Horizon Tech is looking for a proactive and versatile Digital Marketing Generalist to join our team remotely. The ideal candidate should have a strong understanding of overall digital marketing rather than specializing in only one area.

This role requires someone who can independently manage tasks across SEO, content, email marketing, social media, paid advertising, analytics, and digital strategy.

The ideal candidate should be comfortable using modern digital marketing and AI tools, have strong communication and writing skills, and be focused on measurable results and continuous improvement.

Key Responsibilities:

• Manage SEO activities, including keyword research, on-page optimization, and content planning
• Write and edit website content, blogs, landing pages, emails, and marketing copy
• Plan and execute email marketing campaigns
• Manage social media content, campaigns, and performance
• Assist with Google and Meta advertising campaigns and performance tracking
• Develop and execute digital marketing strategies and campaigns
• Monitor website, SEO, social media, email, and campaign performance
• Use tools such as GA4, Google Search Console, SEMrush, and other digital marketing platforms
• Conduct competitor and market research to identify growth opportunities
• Use AI tools such as ChatGPT, Claude, and other relevant tools for research, content creation, analysis, and execution
• Identify opportunities to automate repetitive marketing tasks and improve productivity
• Coordinate with designers, developers, and other team members when required.

Requirements:

• 3–5 years of professional experience in digital marketing
• Strong understanding of overall digital marketing, rather than expertise in only one area
• Ability to independently execute tasks from planning to completion
• Strong writing and communication skills
• Analytical and problem-solving mindset
• Comfortable working with multiple digital marketing tools
• Strong understanding of AI-assisted marketing and willingness to continuously learn new tools
• Proactive, responsible, and focused on measurable results

Other Details

• Job Timings: On-site 5:30 pm to 2:30 am Full-Time
• Office location: Off to Shahrah-e-Faisal, PECHS, Karachi