Horizon Tech is seeking a strategic and data-driven Digital Marketing Manager to lead our Client's marketing efforts and drive brand growth in the signage and fabrication industry. The ideal candidate will develop and execute multi-channel digital marketing campaigns that generate leads, enhance brand awareness, and support sales initiatives. This role requires a strong blend of creativity, analytical skills, and experience in B2B marketing, preferably within manufacturing, construction, or related fields.

KEY RESPONSIBILITIES:

Strategy & Campaign Management:

• Develop and implement a comprehensive digital marketing strategy across SEO, paid media (Google Ads, LinkedIn, Meta), email, and content marketing.
• Collaborate with the Business Development team to align marketing campaigns with sales goals and lead generation.
• Manage and optimize paid advertising campaigns (PPC, display, retargeting) to maximize ROI.

Social Media & Brand Marketing:

• Lead our social media strategy across LinkedIn, Instagram, and industry platforms.
• Create scroll-stopping content showcasing our fabrication capabilities, projects, and expertise
• Develop influencer/advocate programs with installers and satisfied clients
• Manage community engagement and social customer service protocols

Performance Tracking & Optimization:

• Monitor and report on KPIs (traffic, conversions, engagement, lead quality) using
• Google Analytics, CRM tools, and marketing automation platforms.
• Conduct A/B testing and data analysis to refine campaigns and improve performance.
• Stay updated on industry trends, competitor strategies, and digital marketing best practices.

Technology & Tools:

• Manage the company website (WordPress or similar CMS) and ensure it aligns with UX and conversion best practices.
• Leverage marketing automation tools (HubSpot, Mailchimp) to streamline lead nurturing and email campaigns.
• Familiarity with LinkedIn Sales Navigator, ZoomInfo, or CRM platforms (e.g., Salesforce) is a plus.

REQUIREMENTS:

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 4+ years of digital marketing experience, preferably in B2B, manufacturing, or construction-related industries.
• Proven success in managing paid ads (Google Ads, LinkedIn Ads), email marketing, and content strategy.
• Strong analytical skills with experience in Google Analytics, Google Tag Manager, and CRM reporting.
• Excellent project management skills with the ability to manage multiple campaigns and stakeholders.
• Creative thinker with strong written and verbal communication skills.

PREFERRED QUALIFICATIONS:

• Experience in signage, fabrication, or industrial marketing.
• Knowledge of marketing automation platforms (HubSpot, Marketo).
• Familiarity with design tools (Canva, Adobe Creative Suite) or collaboration with creative teams.

OTHER DETAILS:

• Job Timings: The night shift follows the US EST time zone.
• Office Location: Shahrah-e-Faisal, Karachi