Karachi, Pakistan

Digital Marketng Specialist (ZR - 444)

 Job Description:

Horizon Tech is currently looking for a highly motivated Digital Marketing Specialist with hands-on experience in social media management, SEO, and Google Ads to join our client's creative team. Our client is a fast-growing full-service marketing and design agency specializing in bold, results-driven print and digital strategies for local and regional businesses.

Here is a more acute description of what the position would entail. The request is heavier on the SEO side than it is on social media. Overall request would be geared toward SEO and content generation for our websites.

  • Mainly support Chile Media and other clients who need SEO.
  • Work with our team at Chile Media to attain goals.
  • Candidate should understand and have knowledge of:
  • On-Site SEO - All In One SEO
  • Graphic Design
  • WordPress Divi
  • English Speaking
  • Google Suite
  • Assist in creating content on for company website and company e-commerce website (Advertising / Print Collateral)
  • Schema
  • Social Media Management - FB-IG-Tik-Tok
  • Marketing Automation - Frontier
  • Email mailing lists from Seamless Ai with automation
  • Current AI trends into SEO and use of platforms
  • YouTube
  • Trainable to learn to use:
  • VEO 3 Content Creation

Daily Key Responsibilities:

  • After training and gaining an understanding of our business operations, create, schedule, and publish content across major social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and TikTok.
  • Conduct basic SEO optimization for website content and social posts (keywords, meta tags, headers, internal linking).
  • Monitor social engagement, respond to comments and messages, and grow audiences organically.
  • Collaborate with the marketing team to align social content and campaigns with overall business goals.
  • Work with the All In One SEO plugin for on-page optimization in WordPress.
  • Implement and manage Schema markup and apply Answer Engine Optimization (AEO) techniques to target featured snippets and voice search opportunities.
  • Manage Google My Business listings, including basic keyword targeting, image tagging, and adding products in conjunction with our main and e-commerce websites.
  • Track and report performance metrics for social media and ad campaigns using analytics tools like Google Analytics.
  • Stay up-to-date on digital marketing trends, social media algorithms, and platform best practices.
  • Use strategic hashtag practices to increase post visibility and engagement.

Requirements

  • Understanding of SEO platforms such as SEMrush, Ahrefs, or Moz.
  • Knowledge of content scheduling tools like Buffer, Hootsuite, or Later.
  • Basic video editing skills for social media (CapCut, Adobe Premiere Rush, etc.).
  • 23 years of experience managing business digital marketing accounts across multiple platforms.
  • Working knowledge of Google Ads and entry-level SEO principles.
  • Familiarity with tools such as Google Search Console, Google My Business, and Google Analytics.
  • Understanding of digital marketing funnels and performance tracking.
  • Strong copywriting skills with the ability to create compelling, engaging posts.
  • Proficiency with content creation tools; Adobe Creative Suite experience is a plus.
  • Excellent communication, time management, and organizational skills.
  • Self-starter with a proactive attitude and keen attention to detail.

OTHER DETAILS:

  • Job Timings: The night shift follows the US CST time zone.
  • Office Location: Shahrah-e-Faisal, Karachi
  Required Skills:

Operations SEO BASIC Copywriting Adobe Creative Suite Performance Metrics Search YouTube Organizational Skills Business Operations Print Video Video Editing Attention To Detail Algorithms Editing E-commerce Google Analytics Instagram Metrics Campaigns Facebook WordPress Optimization LinkedIn Analytics Digital Marketing Social Media Scheduling Time Management Design Marketing Business Training Communication Management