Horizon Tech is seeking an experienced and results-driven Digital Marketing Manager with a strong background in Search Engine Optimization (SEO) to lead and execute our digital marketing strategy. The ideal candidate will be responsible for driving brand awareness, traffic, and conversion through comprehensive digital campaigns, with a key focus on improving our organic search presence.

KEY RESPONSIBILITIES:

Strategy & Execution

• Develop and implement multi-channel digital marketing strategies (SEO, SEM, email, social, content, display, etc.).
• Own and manage the SEO strategy, including on-page, off-page, and technical SEO, to increase organic traffic and rankings.
• Oversee the creation and optimization of content that aligns with SEO best practices and business goals.

Campaign Management

• Plan, execute, and manage digital campaigns across Google Ads, Facebook Ads, LinkedIn, and other relevant platforms.
• Monitor and analyze performance metrics, providing actionable insights to optimize campaigns.

Analytics & Reporting

• Track and report on SEO performance (rankings, traffic, backlinks, etc.) using tools like Google Analytics, Search Console, SEMrush, Ahrefs, or Moz.
• Use data to iterate and improve ongoing campaigns and content strategies.

Collaboration & Leadership

• Collaborate with content writers, designers, and developers to implement SEO recommendations and digital strategies.
• Stay up to date with the latest trends and algorithm updates in SEO and digital marketing.
• Manage the marketing team or external agencies as needed.

REQUIREMENTS:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 4+ years of experience in digital marketing with a strong focus on SEO.
• Proficient in SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc.
• Strong understanding of HTML, CSS, and website management as it relates to SEO.
• Experience with CMS platforms such as WordPress or Shopify.
• Knowledge of PPC advertising, email marketing, and social media campaigns.
• Excellent communication, project management, and analytical skills.

PREFERRED QUALIFICATION

• Google Analytics or Google Ads certification.
• Experience in B2B or e-commerce marketing.
• Familiarity with marketing automation platforms like HubSpot, Marketo, or Mailchimp.

OTHER DETAILS:

• Job Timings: The Night shift follows the US-EST Time Zone.
• Office Location: Shahrah-e-Faisal, Karachi
• Remote Working: In the case of remote, a separate workspace and the required gadgets (Laptop-Core i5, 6th generation minimum, noise-cancelling headphones, webcam, power backup) will be arranged by the candidate.