Karachi, Sindh, Pakistan

Landing Page Developer (ZR-292)

 Job Description:

We are seeking a talented and experienced Landing Page Developer with a strong background in digital marketing. The ideal candidate will possess expertise in WordPress and ConvertKit platforms, coupled with a deep understanding of digital marketing strategies and best practices. You will play a pivotal role in creating high-converting landing pages and optimizing them for maximum effectiveness in driving lead generation and customer acquisition.


Responsibilities:

  • Landing Page Development: Design, develop, and implement visually appealing and highly functional landing pages using WordPress and ConvertKit.
  • Digital Marketing Integration: Integrate landing pages seamlessly with digital marketing tools and platforms, including email marketing software, CRM systems, analytics tools, and more.
  • Conversion Optimization: Continuously monitor landing page performance metrics and conduct A/B tests to optimize conversion rates and improve overall campaign effectiveness.
  • Content Creation: Collaborate with the marketing team to create compelling copy and engaging multimedia content for landing pages that resonate with target audiences and drive action.
  • Responsive Design: Ensure landing pages are mobile-responsive and optimized for various devices and screen sizes to provide a seamless user experience.
  • Analytics and Reporting: Generate regular reports on landing page performance, including key metrics such as traffic, conversions, bounce rates, and engagement, and provide insights and recommendations for improvement.
  • Stay Updated: Stay informed about the latest trends, tools, and technologies in landing page development, digital marketing, and web design to continuously enhance skills and knowledge.


Requirements

  • Proven experience in landing page development, with proficiency in WordPress and ConvertKit platforms.
  • Strong understanding of digital marketing principles and strategies, including email marketing
  • Proficiency in HTML, CSS, and JavaScript, with the ability to customize landing pages and implement tracking codes as needed.
  • Experience with A/B testing and conversion rate optimization techniques.
  • Excellent analytical skills and the ability to interpret data and derive actionable insights.
  • Creative mindset with a keen eye for design and user experience.
  • Strong communication skills and the ability to collaborate effectively with cross-functional teams.
  • Detail-oriented with a focus on delivering high-quality work.
  Required Skills:

Key Metrics Performance Metrics Multimedia Email Marketing CSS Codes Web Design User Experience Lead Generation Analytical Skills Metrics WordPress Optimization Analytics Digital Marketing Integration HTML Email JavaScript Software Testing Design Marketing Communication