We are looking for a results-driven Email Marketing Specialist to manage and scale email marketing across multiple brands. This role focuses on turning email into a consistent, revenue-generating channel through automation, strategic campaigns, and ongoing performance optimization. The ideal candidate is data-driven, organized, and capable of handling multiple brands with a strong sense of ownership.

Requirements

• 2–5 years of experience in email marketing
• Strong knowledge of email automation and lifecycle marketing
• Experience handling multiple brands or accounts
• Good understanding of customer journey and marketing funnels
• Basic copywriting skills
• Familiarity with CRM and eCommerce integrations
• Experience with Canva for email creatives and basic design work
• Strong skills in audience segmentation and personalization
• Analytical mindset with experience in performance tracking

Responsibilities

• Set up and optimize email automation flows (welcome, abandoned cart, re-engagement, post-purchase)
• Plan and execute regular email campaigns across multiple brands
• Segment audiences for targeted and personalized communication
• Write high-converting email copy including subject lines, content, and CTAs
• Monitor key metrics such as open rates, CTR, and conversions
• Conduct A/B testing to improve campaign performance
• Continuously optimize campaigns based on data insights
• Manage and work on platforms like Klaviyo and Mailchimp

Nice-to-Have

• Focused on results and revenue, not just execution
• Strong prioritization and time management skills
• Data-driven mindset with a strong ownership approach

Other Details

• Job Timings: 8:30 am to 5:30 pm EST (5:30 pm to 2:30 am PKT)
• Work Mode: In-office
• Job Location: Shaheed-E-Millat Road, off to Shahrah-e-Faisal, Karachi.