AI-Driven Digital Marketing & Growth Specialist (ZR-628)
Job Description:
Horizon Tech is looking for a highly tech-savvy, trend-forward marketing professional who leverages AI and cutting-edge strategies to drive growth across B2B and B2C channels, with strong expertise in short-form content platforms like TikTok.
Key Responsibilities:
- Plan and execute AI-driven marketing strategies across digital platforms.
- Manage and scale social media presence across TikTok, LinkedIn, Instagram, X, and YouTube.
- Create high-performing short-form video content (especially TikTok & Reels) aligned with trends.
- Use AI tools for content creation, automation, and campaign optimization.
- Drive B2B and B2C lead generation through innovative digital strategies.
- Stay ahead of US market trends, viral formats, and platform algorithm changes.
- Handle multiple brands/projects with strong ownership and speed.
- Track, analyze, and optimize performance metrics across campaigns.
Requirements:
- Proven experience managing TikTok growth and short-form content strategies.
- Hands-on experience with AI tools for marketing, content, and automation.
- Strong understanding of social media trends, virality, and audience behavior.
- Experience working with US audiences/market.
- Ability to multitask across multiple brands and campaigns.
- Data-driven mindset with strong execution skills.
Preferred:
- Experience scaling accounts through organic + paid strategies
- Familiarity with influencer collaborations and content amplification
Other Details:
- Job Type: Full-time
- Timings: 8:30 am to 5:30 pm EST (5:30 pm to 2:30 am PKT)
- Location: On-site – Off Shahrah-e-Faisal, PECHS, Karachi
Required Skills:
Performance AI B2C Content Creation Performance Metrics YouTube Video Ownership Lead Generation Instagram Metrics Campaigns LinkedIn Optimization Automation Digital Marketing Social Media Marketing