Karachi, Pakistan

AI-Driven Digital Marketing & Growth Specialist (ZR-628)

 Job Description:

Horizon Tech is looking for a highly tech-savvy, trend-forward marketing professional who leverages AI and cutting-edge strategies to drive growth across B2B and B2C channels, with strong expertise in short-form content platforms like TikTok. 

Key Responsibilities:

  • Plan and execute AI-driven marketing strategies across digital platforms.
  • Manage and scale social media presence across TikTok, LinkedIn, Instagram, X, and YouTube.
  • Create high-performing short-form video content (especially TikTok & Reels) aligned with trends.
  • Use AI tools for content creation, automation, and campaign optimization.
  • Drive B2B and B2C lead generation through innovative digital strategies.
  • Stay ahead of US market trends, viral formats, and platform algorithm changes.
  • Handle multiple brands/projects with strong ownership and speed.
  • Track, analyze, and optimize performance metrics across campaigns.

Requirements:

  • Proven experience managing TikTok growth and short-form content strategies.
  • Hands-on experience with AI tools for marketing, content, and automation.
  • Strong understanding of social media trends, virality, and audience behavior.
  • Experience working with US audiences/market.
  • Ability to multitask across multiple brands and campaigns.
  • Data-driven mindset with strong execution skills.

Preferred:

  • Experience scaling accounts through organic + paid strategies
  • Familiarity with influencer collaborations and content amplification

Other Details:

  • Job Type: Full-time
  • Timings: 8:30 am to 5:30 pm EST (5:30 pm to 2:30 am PKT)
  • Location: On-site – Off Shahrah-e-Faisal, PECHS, Karachi


  Required Skills:

Performance AI B2C Content Creation Performance Metrics YouTube Video Ownership Lead Generation Instagram Metrics Campaigns LinkedIn Optimization Automation Digital Marketing Social Media Marketing