Horizon Tech is seeking a Digital Marketing & AI Generalist to lead and execute the company's digital marketing initiatives with an AI-first approach. This role is ideal for a highly motivated, hands-on marketing professional who can independently manage the end-to-end digital marketing function while leveraging AI tools and emerging technologies to drive growth.

The successful candidate will be responsible for building and strengthening the digital presence of our AI products and services, generating qualified leads, executing high-performing marketing campaigns, and continuously optimizing marketing performance through data-driven strategies. The ideal candidate is passionate about AI, stays current with the latest marketing trends and AI innovations, and is comfortable working in a fast-paced technology environment.

Responsibilities:

Digital Marketing Strategy

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Build and enhance the company's digital presence across all online channels.
• Identify new growth opportunities and emerging marketing trends.
• Continuously evaluate and improve marketing performance through data-driven decision-making.

AI-First Marketing

• Utilize AI tools to improve content creation, campaign execution, marketing automation, and reporting.
• Stay current with advancements in Generative AI, AI agents, Large Language Models (LLMs), and marketing technologies.
• Identify and implement AI-powered solutions to improve marketing efficiency and customer engagement.
• Evaluate and adopt emerging AI marketing tools that provide competitive advantages.

Lead Generation & Performance Marketing

• Develop and execute lead generation campaigns targeting B2B clients.
• Manage paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant platforms.
• Optimize marketing funnels, landing pages, and conversion paths.
• Monitor campaign KPIs including CPL, CTR, CPA, ROAS, and conversion rates.
• Collaborate with sales teams to improve lead quality and conversion performance.

Brand Development

• Develop and maintain a strong digital brand presence.
• Ensure consistent messaging across all marketing channels.
• Position the company as a thought leader in AI and technology through strategic marketing initiatives.
• Monitor competitor activities and recommend improvements.

Website & SEO

• Manage website content, landing pages, blogs, and marketing assets.
• Implement on-page and off-page SEO strategies.
• Improve website performance, user experience, and search engine visibility.
• Coordinate with designers and developers for website enhancements.

Content Marketing

• Create and oversee content for:
  • Website
  • LinkedIn
  • Social media
  • Blogs
  • Case studies
  • Email campaigns
  • Product launches
• Develop educational and thought leadership content related to AI, automation, and emerging technologies.
• Maintain a consistent content calendar.

Social Media Marketing

• Manage the company's presence across LinkedIn, Facebook, X, Instagram, and other relevant platforms.
• Plan, schedule, and publish engaging content.
• Grow audience engagement through organic and paid campaigns.
• Monitor trends and implement platform-specific strategies.

Email Marketing & Marketing Automation

• Create and manage email marketing campaigns.
• Build automated customer journeys and lead nurturing workflows.
• Monitor campaign performance and optimize engagement metrics.
• Maintain marketing databases and audience segmentation.

Analytics & Reporting

• Track and analyze campaign performance using Google Analytics (GA4), Looker Studio, and other analytics tools.
• Prepare weekly and monthly marketing performance reports.
• Provide actionable insights and recommendations based on campaign data.
• Measure ROI across all marketing initiatives.

Requirements:

• 3+ years of professional experience in Digital Marketing, Growth Marketing, or Performance Marketing.
• Proven experience building and growing the digital presence of a technology, SaaS, AI, or software company.
• Demonstrated success in generating qualified leads through digital marketing initiatives.
• Experience managing paid advertising campaigns with measurable ROI.
• Hands-on experience with SEO, website management, content marketing, social media marketing, and email marketing.
• Experience leveraging AI tools to improve marketing productivity and campaign performance.
• Experience marketing AI products, SaaS solutions, or B2B technology services is highly preferred.
• Strong experience in Digital Marketing, Lead Generation, Performance Marketing, Google Ads, LinkedIn Ads, Meta Ads Manager, Conversion Rate Optimization (CRO), and Marketing Funnel Optimization.
• Strong knowledge of On-Page SEO, Off-Page SEO, Technical SEO (Basic), Keyword Research, Google Search Console, Google Analytics 4 (GA4), and Looker Studio.
• Experience managing WordPress or similar CMS platforms, Landing Page Management, Basic HTML/CSS knowledge, and Website Content Management.
• Hands-on experience using AI tools such as ChatGPT, Claude, Gemini, Perplexity, or equivalent AI platforms.
• Familiarity with AI-assisted content creation, research, campaign optimization, and workflow automation.
• Understanding of Generative AI, AI Agents, Large Language Models (LLMs), Retrieval-Augmented Generation (RAG), and prompt engineering concepts.
• Ability to evaluate and implement new AI tools to improve marketing efficiency.
• Experience with Google Tag Manager, Meta Business Suite, LinkedIn Campaign Manager, Canva and/or Adobe Creative Suite.
• Experience using HubSpot, Mailchimp, Brevo, or similar email marketing platforms.
• Experience working with CRM platforms such as HubSpot, Zoho CRM, Salesforce, or equivalent.
• Bachelor's degree in Marketing, Business Administration, Digital Marketing, Computer Science, Information Technology, or a related field.

Nice to Have:

• Professional certifications in Google Ads, Google Analytics, Meta Blueprint, HubSpot, or AI-related marketing certifications.
• Highly self-driven with a strong sense of ownership and accountability.
• Ability to independently manage the end-to-end digital marketing function.
• Excellent analytical, problem-solving, and decision-making skills.
• Strong written and verbal communication skills.
• Creative thinker with a data-driven mindset.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Passion for continuous learning and staying ahead of AI and digital marketing trends.
• Ability to:
  • Build and grow a strong digital presence for the company's AI products and services.
  • Generate a consistent pipeline of qualified marketing leads.
  • Improve website traffic, search rankings, and conversion rates.
  • Execute high-performing digital marketing campaigns with measurable ROI.
  • Effectively leverage AI tools to increase marketing efficiency and productivity.
  • Independently own and continuously improve the company's digital marketing function while collaborating effectively with sales, product, and leadership teams.

Other Details:

Job Timings: 9 working hours between 12 PM and 12 AM.
Office Location: Off Shahrah-e-Faisal, PECHS, Karachi.