Product Marketing Manager

The Role:

Hoxton Wealth is a global financial services firm with offices in key locations, including Cyprus, the United States, the United Kingdom, Dubai, South Africa, and Australia. The company leverages a tech and tax-led approach to financial planning, combining innovative technology solutions with deep expertise in tax-efficient strategies to deliver comprehensive wealth management services. With around £3 billion in assets under management (AUM), Hoxton Wealth is committed to helping clients achieve their financial objectives through personalized investment solutions, cross-border financial planning, and long-term strategies for wealth growth and preservation.

We are in search of a candidate who embodies creativity, solution-oriented thinking, and genuine passion for their work. The ideal individual possesses a keen intuition coupled with a robust affinity for data, utilizing data-driven insights to enhance their strategies. Within our small, scrappy, and ever-evolving team, we operate in a fast-paced environment, demanding that the chosen candidate has the ability to hit the ground running.

If you are excited by the prospect of shaping the future of wealth management and thrive in an environment that values innovation, adaptability, and a proactive approach, we invite you to join us on this exciting journey.

The Role:

We are looking for a Product Marketing Manager to lead the positioning, communication, and adoption of Hoxtons technology ecosystem including the Hoxton Wealth App and our internal advisor platform. This role bridges product, marketing, and sales to ensure our technology is effectively launched, promoted, and embraced by both clients and advisors.

Key Responsibilities:

Strategy & Insights

• Partner with the App Product Manager to bring market, client, and advisor insights that help shape and prioritize the product roadmap.
• Collect and act on client and advisor feedback to refine positioning, messaging, and product adoption.

Launches & Go-to-Market

• Review and refine in-app flows and copy in partnership with designers to ensure clarity, consistency, and brand alignment for new features.
• Develop and execute Go-to-Market strategies for new features, product launches, and platform updates.
• Brief and align the marketing and PR teams to ensure campaigns and announcements are consistent with product positioning.
• Support Product Managers in creating the full launch toolkit including communication materials, training decks, and other enablement assets.

Engagement & Adoption

• Design and manage client engagement programs, including transactional emails, lifecycle campaigns, and adoption journeys for the app.
• Monitor adoption and engagement metrics for the app, using insights to optimize communication and uptake.

Marketing & Communication

• Own the Always-On communication strategy for the Hoxton Wealth App across organic and paid channels.
• Partner with the marketing team to ensure consistent, accurate, and high-quality messaging across all platforms.