Off-Page SEO & Outreach Specialist

Our client is a digital marketing and software development company in the sports betting sector. Since 2006, we've grown to nearly 100 professionals delivering state-of-the-art products and marketing solutions for the iGaming industry.

About the role:

Currently hiring an Off-Page SEO & Outreach Specialist to boost organic visibility for its U.S. sports betting platforms. The specialist will focus on acquiring high-quality backlinks through white-hat strategies like digital PR, influencer outreach, and guest posting.

Key Responsibilities:

- Develop and execute link-building campaigns (e.g., skyscraper technique, data studies).

- Identify and pitch high-authority websites in sports/gaming niches.

- Build relationships with journalists, bloggers, and webmasters.

- Collaborate with content teams to create linkable assets.

- Analyze backlink profiles using tools like Ahrefs, SEMrush, GSC.

- Monitor KPIs (domain rating, placements, response rates) and report on ROI.

- Stay updated on Googles guidelines (E-E-A-T, algorithm changes).

Qualifications:

- 3+ years in link-building, digital PR, or off-page SEO.

- Proficiency in SEO tools (Ahrefs, Moz, BuzzStream).

- Strong outreach/pitching skills.

- Bonus: Experience in sports betting, iGaming, or regulated industries.