Meta Ads Coordinator (Remote, Lahore, USD Salary)

Requirements:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 1–3 years of experience in digital marketing, with a strong focus on Meta advertising platforms, including Facebook and Instagram.
• Strong organizational and multitasking skills, with the ability to manage multiple campaigns and meet deadlines effectively.
• Proficiency in Meta Ads Manager, along with a basic understanding of key performance metrics such as CTR, CPC, and ROAS.
• Excellent communication skills, with the ability to provide clear updates, reports, and insights to both internal teams and clients.
• Hands-on experience with tools including Meta Ads Manager, Google Analytics, Segmetrics, Swipe Pages, Canva, Shopify, Asana, and various third-party ad management platforms.
• Experience working across industries such as Health & Wellness, Sports Medicine, Digital Marketing, Hospitality/Restaurants, and E-commerce.

Responsibilities:

• Assist in the creation, execution, and management of Meta ad campaigns across Facebook and Instagram, ensuring alignment with client goals and marketing strategies.
• Support the day-to-day management of ad accounts, including campaign setup, budget management, performance tracking, and optimization.
• Coordinate with the design team to gather creative assets, submit design requests, and ensure ads are launched with the correct visuals and copy.
• Conduct daily performance reviews of active campaigns by monitoring key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS).
• Analyze campaign data and provide actionable insights to improve ad performance and overall campaign effectiveness.
• Identify trends and recommend improvements in audience targeting, ad formats, bidding strategies, and campaign structure.
• Prepare regular client performance reports, highlighting key metrics, campaign progress, and optimization opportunities.
• Communicate campaign updates, performance insights, and recommended adjustments to clients in a clear and professional manner.
• Develop User-Generated Content (UGC) scripts, coordinate requests through Billo, and manage orders for UGC assets to support advertising campaigns.
• Assist with client onboarding by collecting relevant information and supporting the account management team during the setup process.
• Collaborate closely with the Meta Ads Manager and cross-functional team members to ensure campaigns are executed efficiently and aligned with broader marketing objectives.
• Participate in team meetings by sharing campaign updates and contributing ideas during brainstorming and strategy discussions.