Performance Marketing Manager - PropTech (Onsite, Islamabad, PKR Salary)

Requirements:

• Bachelors/Masters degree in Marketing, Business Administration, or related field.
• 8+ years of experience in performance marketing, with proven leadership in multi-brand digital environments.
• Demonstrated success in managing large-scale multi-channel campaigns with measurable ROI and growth impact.
• Strong expertise in Google Analytics (GA4), Tag Manager, HubSpot, Power BI/Data Studio, and attribution tools.
• Deep understanding of digital metrics CTR, CPA, CAC, ROAS, LTV, funnel conversion, and customer retention.
• Experience in real estate marketing, PropTech, or growth-oriented digital companies is strongly preferred.
• Skilled in team leadership, strategic planning, and analytical decision-making.
• Ability to translate business goals into actionable, data-backed marketing strategies.

Responsibilities:

• Develop and oversee the performance marketing strategy across all digital channels, Google Ads, Meta, LinkedIn, affiliates, and retargeting.
• Lead and mentor a team of specialists to execute ROI-driven digital campaigns that maximize lead generation and optimize CAC/LTV.
• Manage budgets, forecast ad spend, and ensure maximum efficiency and performance across campaigns.
• Implement and refine conversion tracking, attribution models, and CRO strategies for real estate lead funnels.
• Build and maintain data-driven reporting frameworks for channel performance, ROI, and growth trends.
• Partner with senior leadership, product, and sales teams to align marketing initiatives with project revenue goals and launch strategies.
• Drive innovation through new PropTech marketing tools, AI-driven ad strategies, and audience segmentation techniques.
• Stay ahead of industry and PropTech trends to ensure a competitive edge.