Growth Marketing Manager (Hybrid, Lahore, PKR Salary)

Requirements:

• 4-8 years in growth marketing, product marketing, or go-to-market roles, ideally with consumer SaaS, AI tools, or tech startups
• Proven success in launching and scaling a digital product or app
• Strong command of data analytics, A/B testing, and funnel optimization
• Hands-on experience with performance marketing, content strategy, and email/CRM
• Familiarity with AI ecosystem or experience marketing technical/innovative products
• A creative mindset for growth hacking and storytelling, not just spending on ads
• Experience with community-led growth or creator partnerships

Responsibilities:

• Develop and execute the go-to-market strategy for new product launches and features.
• Build, manage, and optimize paid and organic growth channels (content, paid ads, influencers, SEO, partnerships, communities)
• Design and run growth experiments to drive user acquisition, retention, and conversion
• Collaborate with product and design to optimize onboarding, messaging, and user journeys
• Own marketing analytics define metrics, track performance, and report insights
• Identify and activate growth loops, referral programs, or viral mechanics relevant to consumer AI tools
• Manage marketing budget efficiently and prioritize ROI-positive initiatives
• Build and lead a small growth/marketing team as traction scales