Digital Marketing Specialist (Onsite, Karachi, PKR Salary)

Requirements:

• Bachelors degree in Marketing, Business, or a related field.
• 3-5 years of experience in marketing, with a focus on digital marketing and event management.
• Proven experience in marketing technology solutions or software.
• Proficiency in marketing tools like Google Analytics, HubSpot, or similar.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Knowledge of SEO, SEM, social media advertising platforms, and lead generation techniques.
• Ability to establish strategic relationships with industry organizations.

Responsibilities:

• Develop and execute marketing strategies to promote anti-counterfeiting, track & trace, and authentication solutions.
• Plan and coordinate events, conferences, and exhibitions to showcase company solutions.
• Manage digital marketing campaigns, including SEO, SEM, and social media, to increase brand visibility and generate leads.
• Establish and maintain relationships with industry associations, chambers of commerce, and trade bodies to enhance company visibility.
• Build strategic partnerships with key stakeholders to foster collaboration and market presence.
• Collaborate with sales and technical teams to create compelling marketing materials and presentations.
• Analyze campaign performance metrics and prepare detailed reports to measure ROI.
• Maintain and update the company website and manage email marketing campaigns.