Head of Marketing (Onsite, Lahore, PKR Salary)

Requirements:

• Bachelors degree in Marketing, Business, or a related field. Masters degree is a plus.
• Minimum 10 plus years of relevant experience.
• Strong leadership and team management skills.
• Excellent analytical and problem-solving abilities.
• In-depth knowledge of digital marketing trends and tools.
• Exceptional communication and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment.
• Proven experience in a senior marketing role, with a track record of success in developing and implementing marketing strategies.

Responsibilities:

• Lead the marketing function and collaborate with the Board to develop strategies aimed at promoting the Group's brand, encompassing TCS, TSS & Alpha.
• Supervise the identification of Unique Selling Propositions (USPs) and niche markets to develop comprehensive marketing plans.
• Oversee the development and implementation of the annual marketing budget.
• Gather information on new trends, competitors, and emerging business opportunities to devise effective marketing strategies for the group.
• Oversee all marketing campaigns across various channels, including Above-the-Line (ATL), Below-the-Line (BTL), and social media platforms.
• Coach the marketing team on corporate branding aspects such as alumni engagement, corporate events, and website management.
• Lead the professional development of the team through continuous training on the latest market trends.
• Initiate the expansion of the brand's reach nationally and internationally.
• Focus on need-specific promotions and launch international projects to enhance brand visibility.
• Manage communication with internal and external stakeholders while aligning with TCS values and objectives.
• Supervise key projects including shoots, TVCs/DVCs production, and other departmental initiatives.
• Lead negotiations with media agencies and secure agreements for the production of promotional materials.
• Supervise public relations activities and engage with the media to ensure adequate and positive media coverage to enhance the group's corporate image.
• Oversee the optimal functioning of the Internal Customer Service Department, ensuring alignment with marketing objectives and strategies.