Digital Marketing Consultant (Onsite, Lahore, PKR Salary)

Requirements:

• 5+ years of hands-on experience in digital marketing, with a focus on e-commerce and D2C brands.
• Proven track record of scaling brands, improving ROAS, and reducing CAC.
• Expertise in Meta Ads Manager, Google Ads, TikTok Ads, and email marketing tools (e.g., Klaviyo, Mailchimp).
• Strong analytical mindset with proficiency in Google Analytics, GA4, and performance dashboards.
• Leadership experience in guiding and mentoring marketing teams.
• Must be based in Lahore and open to in-person meetings or collaborations as needed.

Responsibilities:

• Develop, own, and execute a comprehensive digital marketing strategy across all channels.
• Manage and scale paid advertising campaigns across Meta (Facebook, Instagram), Google Ads, and TikTok.
• Lead the email marketing strategy, including automation, segmentation, and performance optimization (using tools like Klaviyo or Mailchimp).
• Oversee the brands social media presence, ensuring consistent messaging and community engagement.
• Analyze campaign performance and translate insights into actionable recommendations and detailed reports.
• Collaborate with content creators, designers, and performance marketers to maintain cohesive brand messaging across all digital touchpoints.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Manage and mentor a small team of digital marketing professionals (if required).