Job Openings
Digital Marketing Manager - B2B Technologies - AI Services (Remote, Lahore, PKR Salary)
About the job Digital Marketing Manager - B2B Technologies - AI Services (Remote, Lahore, PKR Salary)
Requirements:
- 5+ years of experience in a marketing role, with at least 2 years in a B2B technology/AI/services environment.
- Hands-on experience with lead generation tools and digital advertising platforms.
- Proven ability to create and manage engaging content.
- Strong analytical skills, and ability to interpret data and optimize campaigns.
- Excellent communication and project management skills.
- Experience working in small, agile teams with a proactive and collaborative mindset.
Responsibilities:
- Develop and execute a marketing plan that aligns with the company's goals and growth targets.
- Identify new channels, opportunities, and partnerships to enhance our reach.
- Plan, execute, and optimize lead generation campaigns across digital platforms.
- Work with sales to qualify and nurture leads into opportunities.
- Manage marketing funnels, ensuring continuous improvement in conversion rates.
- Plan and oversee performance marketing campaigns on LinkedIn, Google Ads, and other relevant platforms.
- Monitor ad performance and budgets, adjusting strategies to ensure maximum ROI.
- Lead the creation of high-quality content (blogs, white papers, case studies, videos) to attract and engage target audiences.
- Ensure consistent messaging aligned with our brand values.
- Measure, analyze, and report on campaign performance and KPIs.
- Use data insights to improve marketing strategies and decision-making.
- Work closely with sales and delivery teams to align marketing efforts with business objectives.
- Manage relationships with external agencies or freelancers as needed.