Social Media Executive (Remote, Lahore, PKR Salary)

Requirements:

• 1-3 years of experience in social media management or execution (agency or brand side).
• Strong knowledge of Instagram, Facebook, TikTok, LinkedIn, and YouTube algorithms.
• Good command of English, content writing, and captioning skills are a plus.
• Experience with tools like Meta Business Suite, Later, Notion, or Canva.
• Understanding of basic ad performance metrics (CTR, engagement rate, reach).
• Organized, responsive, and capable of managing multiple brand accounts simultaneously.
• Creative mindset with attention to visual quality and trends.
• Video editing for short-form content (CapCut, VN, or similar).
• Basic knowledge of AI tools like ChatGPT, Canva Magic Studio, or Midjourney.
• Familiarity with SaaS or tech marketing is an advantage.

Responsibilities:

• Plan, create, and schedule engaging posts across platforms (Instagram, Facebook, LinkedIn, TikTok, and X).
• Develop and manage monthly content calendars aligned with campaign goals and brand tone.
• Collaborate with the design and content team to produce high-impact visuals and reels.
• Research trends, hashtags, and competitors to keep the Companys and client pages relevant and engaging.
• Post in relevant Facebook/LinkedIn groups and engage organically to increase reach and visibility.
• Manage daily engagement, responding to comments, DMs, and inquiries.
• Track analytics (reach, engagement, followers, conversions) and prepare performance reports. 
• Suggest new ideas for improving content strategy and follower growth.
• Assist in running paid campaigns (boosts, engagement, and awareness ads) with the marketing team.
• Support influencer collaboration and community-building activities.