Digital Marketing Manager - PropTech (Onsite, Lahore, PKR Salary)

Requirements:

• 5+ years of experience in digital marketing, performance marketing, or growth marketing.
• Prior experience in PropTech, real estate tech, marketplace platforms, or SaaS is highly preferred.
• Strong expertise in paid channels (Google Ads, Meta Ads, LinkedIn Ads), SEO/SEM, and marketing automation.
• Hands-on experience using analytics tools such as GA4, Hotjar, Mixpanel, or Data Studio.
• Strong understanding of digital funnels, attribution models, CAC, CPL, and lifecycle marketing.
• Experience managing budgets, forecasting, and delivering measurable ROI.
• Excellent communication, storytelling, and stakeholder management skills.
• Ability to lead teams, coordinate with agencies, and work cross-functionally.
• A test-and-learn mindset with the ability to move fast and iterate based on data.

Responsibilities:

• Develop and execute a data-driven digital marketing strategy tailored to PropTech audiences (buyers, renters, agents, developers).
• Drive lead generation, customer acquisition, and product adoption through multi-channel campaigns.
• Plan, launch, and optimize paid campaigns across Google, Meta, LinkedIn, and programmatic platforms.
• Lead SEO initiatives (technical, on-page, off-page) to grow organic traffic and improve search rankings.
• Oversee website performance, landing page optimization, and end-to-end digital funnels.
• Build and execute content strategies across blog, email, social media, and video channels.
• Strengthen brand presence on LinkedIn, Instagram, YouTube, and other relevant platforms.
• Manage digital marketing budgets, forecast spend, and ensure strong ROI and efficient CPL.
• Conduct A/B testing, track KPIs, and use analytics tools (GA4, Search Console, CRM dashboards) to improve performance.
• Prepare monthly performance reports with insights, learnings, and recommendations.
• Collaborate cross-functionally with sales, product, and operations for aligned digital initiatives.
• Lead and mentor a small digital team and manage external agencies when required.