Performance Marketing Manager (Onsite, Lahore, PKR Salary)

Requirements:

• 2+ years of experience in performance marketing or digital marketing, managing Google Ads, Meta Ads, and e-commerce campaigns.
• Proficiency in Google Analytics (GA4), Google Tag Manager, and Google Search Console.
• Strong understanding of SEO analytics and campaign tracking.
• Familiarity with conversion tracking, pixels, and funnel setup.
• Experience managing campaigns for both B2B and B2C audiences.
• Hands-on experience with e-commerce platforms, especially Shopify.
• Excellent written and verbal English communication skills for reporting and client presentations.
• Ability to analyze data, identify trends, and recommend improvements for campaign performance.

Responsibilities:

• Plan, execute, and continuously optimize Google Ads and Meta Ads campaigns to drive high-quality B2B and B2C lead generation.
• Manage and optimize e-commerce campaigns, including Shopify stores, ensuring alignment with performance goals and KPIs.
• Leverage SEO analytics and tracking tools, including Google Analytics (GA4), Google Search Console, and Google Tag Manager, to monitor website and campaign performance.
• Implement and maintain conversion tracking, pixels, and sales funnels to accurately measure campaign success.
• Analyze campaign performance metrics regularly and apply data-driven strategies to improve ROI and overall effectiveness.
• Prepare comprehensive performance reports and present actionable insights to international clients in clear and fluent English.
• Translate analytics into strategic recommendations and implement improvements to enhance campaign outcomes.
• Stay informed about the latest digital marketing trends, platform updates, and best practices to maintain a competitive edge.

Shift Schedule:
02 PM - 11 PM