Marketing Head - HealthTech (Onsite, Lahore, PKR Salary)

Requirements:

• 7 to 10 years of experience in Traditional and Digital Marketing
• MBA in Marketing from a reputable educational institute
• Work experience as a Marketing Manager, preferably within the software industry
• Proven experience in running successful marketing campaigns
• Solid knowledge of web analytics and Google AdWords
• Strong leadership skills with the ability to set and prioritize goals
• Experience or knowledge in the US IT industry and IT healthcare domain will be preferred

Responsibilities:

• Build strategies for the company and its sister company to strengthen their market leadership position
• Develop key initiatives to deliver on strategy and drive change in recruitment processes using a segmented approach for potential clients
• Analyze consumer behavior, identify market opportunities, and design effective branding strategies
• Coordinate sales and marketing efforts and actively participate in company planning
• Drive brand awareness, enhance profitability, and achieve marketing objectives
• Develop a framework to enable marketers to build effective channel selection strategies
• Develop, execute, and support campaigns that use creative marketing and PR to improve the company's global profile
• Support and manage brand, communications, and digital strategies
• Manage resources (financial and others) to ensure the highest ROI
• Monitor, analyze, and anticipate competitor behavior and market positioning
• Lead and align multi-stakeholder relationships; manage webinars and corporate events